Hispanic | African American | Asian | 30+ ethnicities
Multicultural consumers are the youngest and fastest growing segment in the country. For over 35 years, Influyente by Refuel Agency has built custom multicultural marketing strategies and omnichannel campaigns that resonate with diverse consumers, ensuring best-in-class results and high returns. Connect your message with 130 million diverse consumers to refuel Hispanic marketing, African American marketing or Asian American marketing campaigns.
We’ve cultivated long-term relationships to guarantee effective campaigns with local and hyper-local penetration among local communities and multicultural consumers.
Influyente Exclusive!
Unequaled comprehensive database of niche multicultural publications with the best pricing and turn-around in the industry.
Increase brand awareness to diverse consumers with high-impact media in multicultural communities, including salons, daycares, c-stores, lunch trucks, bus shelters and subways.
Hyper-targeted and local marketing solution—one-stop shopping for multi-market (or a single market) local cable, broadcast and radio buys nationwide including Pandora and Spotify.
Target multicultural audiences via social channels plus integrated print + digital solutions with proprietary database of over 1400+ Hispanic, Black, Asian and other multicultural publishers.
The Refuel Advantage
Learn why top brands and agencies have relied on us for over 30 years to create award-winning, high-return campaigns
Covered California sought to promote and drive awareness of the healthcare options across the state, specifically targeting African American and Hispanic populations.
Solution: Hispanic Explorer Proprietary Research™
14M+
Print Impressions
171M+
OOH Impressions
We’ve worked with almost half of all Fortune 500 companies as well as new media giants.
We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops.
Our in-house research, made up of 100% declared data, is the foundation of our multicultural advertising campaigns and an asset that sets us apart. Our annual Hispanic Explorer™ Proprietary Research research publication provides a winning strategy for consistent growth and return for multicultural advertising campaigns.
We believe that campaign performance is the only thing that matters. Our data-drive expertise is essential in producing the best results, and with 35 years of experience—we know how to deliver this audience.
Proprietary Research | Performance Data | Insights | Efficacy Studies
Influyente—the multicultural specialty agency of Refuel— connects brands with consumers through a multicultural lens, driving growth by reaching a larger, more diverse audience.
