Multicultural Marketing Solutions

Influyente by Refuel Agency is the media and marketing expert for providing multicultural marketing services that reach diverse audiences. We build campaigns with a deep awareness of cultural values across Hispanic, Black, and Asian audiences, as well as over thirty additional ethnicities. We place brands and products front and center of this evergrowing consumer market through integrated, performance-drive media solutions.

Multicultural Out-of-Home Marketing

Hispanic Reach

Top Hispanic DMAs

Black Reach

Top Black DMAs

Reporting

Real-Time Analytics & Media Performance
(RAMP^™) Report Showing all metrics
and optimization

Influyente helps you reach your niche multicultural target audience through strategic analysis of the audience’s daily movements and strategic multicultural marketing solutions. We deliver results by utilizing proprietary and partnership multicultural OOH marketing networks.

Refuel your Campaign with our high-impact multicultural OOH marketing and media networks including:

• Traditional billboard
• C-stores signage
• Gas station signage
• Airport advertising
• Subways, bus and transit
• Shelter displays
• Hair and nail salons
• Lunch trucks

Multicultural Newspaper Marketing Publications

Newspapers are the most trusted media across Hispanic, Black, and Asian communities, demonstrating the importance of multicultural newspaper marketing. By aligning your brand with over 8,500 hyper-localized and international networks, your campaign will make deep and meaningful connections with our targeted readers and drive real results

General Market Newspapers

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Community Weeklies

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Hispanic Newspapers

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Reach

Ethnic Adults Reached

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Reporting

Post analysis and billing
includes tear sheets (or e-tears) for all publications

Refuel your Campaign with our comprehensive database combined with best pricing and fastest turn around in the industry:

• ROP ads
• Pre-printed inserts (FSI)
• Specialty ads
• Post-its
• Cover-wraps
• Double-trucks
• Advertorials
• Premium position

Multicultural Digital Marketing

Influyente Audience Data and Device IDs connect with

Hispanics

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African Americans

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Other Ethnicities

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Websites, games, apps, and more with mobile targeting

Reporting

RAMP™

Post analysis and billing
includes tear sheets
(or e-tears) for all publications

Our multicultural digital marketing campaigns are designed by Influyente’s in-house digital strategists and are implemented by a team of tactical media buying experts. Programs are optimized and out-perform industry averages by a significant margin. For example: A typical Hispanic Email program results in 11-13% open rate and 1-2% CTR.

Refuel your Campaign with our 360° data driven omni-channel solutions including:

• Email marketing
• Programmatic display
• Mobile device monitoring
• Social Profile matching
• Streaming media
• SEM
• SEO
• Website Publisher Direct

At Influyente, we develop and execute campaigns through integrated, performance-driven media solutions, placing your brands and products in front of Hispanic, African American, Asian and over 30+ other ethnicities. Multicultural radio marketing is an important part of our multicultural marketing solutions offering. Our large network buys provide access to specific target audiences based on geography, income, education, lifestyle, or product usage segments.

Refuel your Campaign with local, hyper-local, regional and national radio networks:

• FM radio
• AM radio
• Sirius XM radio
• Pandora
• Spotify

Reach

We offer media planning, buying and trafficking

Reporting

Post analysis and billing includes post logs and air checks.

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Diversity Marketing Experts