Multicultural

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African Americans and Hispanics are among the most influential ethnic groups to the marketing world. Both ethnic groups take a huge part of modern consumer goods and there are very particular marketing strategies to appeal to both Hispanics and African American consumers. Taking advantage of multicultural marketing gives you a huge upper-hand in product advertisements. If you’re not considering a diverse audience while you market, you are missing out on an array of opportunities.

Multicultural Marketing: Speak to the Youngest and Fastest Growing Consumer Segment in the U.S

With the multicultural market expected to reach 79.1M by 2020, representing $4.6 trillion in total spending - these are today's, as well as tomorrow's, power consumers. Multicultural youths are the future of the U.S. - growing by over 2.3M every year. Hispanic Marketing and Marketing to African-Americans and other influential ethnic groups, requires a deep understanding of their specific cultures and the roles they play within their daily lives.

Strategic Multicultural Content Alliances

Refuel is the exclusive sales representative for the African American National Newspaper Publishers Association (NNPA) and the National Association of Hispanic Publishers (NAHP). These exclusive partnerships, along with many others, provide tremendous access nationally, regionally and locally.

Request more information or a copy of Refuel’s Proprietary Consumer Research & Tactical Insights

360° Multicultural Advertising Solutions

Refuel reaches millions of multicultural consumers everyday. Our broad range of marketing services effectively surround consumers with targeted, multi-platform advertising messages. Our proprietary digital networks and special sales relationships with over 1500 multicultural publishers give you the efficiencies to reach this powerful audience with one buy.
Click on our award winning programs below to learn more!

Multicultural Broadcast and Out-of-Home Media

TARGETED MEDIA SOLUTIONS TM
Out-of-Home Media, Spot and Local TV and Radio

Print Advertising To targeted Ethnicities

DIVERSITY NEWS NETWORK TM
Access to 1400+ Multicultural Newspapers, Magazines, Websites & Social Media Pages

1st Party Multicultural Audience Data

MULTICULTURAL AUDIENCE DIRECT TM
Digital, Social Media, Email and More via our Proprietary 1st Party Data

Multicultural Mobile Marketing

ETHNIC MOBILE TARGETING
Geo-Fencing and Tracking

Multicultural Digital & Social Media Advertising

DIGITAL & SOCIAL SOLUTIONS
Full Suite of Multicultural Targeting Solutions

Custom Multicultural Community Events & Promotions

EVENTS & SAMPLING
Custom Events, Promotions and Sampling

Featured Posts

Show Appreciation this Veterans Day

7 Ways to Show Your Appreciation this Veterans Day Veterans Day holds a special place in my heart. I come from a strong lineage of combat veterans, so I have experienced how much ...

Read More

Offline Spending with Digital Natives

Offline Spending with Digital Natives

Digital Natives Spend More In-Store than Online [Infographic] 2019 College Explorer Market Research Study With the purchasing power of over $260 Billion Dollars, college students possess an enormous portion of discretionary spending throughout the ...

Read More

Is Your Brand Effectively Marketing to College Undergrads?

Surprising Facts About College Consumers You Can’t Afford to Miss [Infographic] 2019 College Explorer™ Market Research Study College students make up an ever-changing consumer community that cannot be ignored. With almost 13 million undergraduate ...

Read More

Naval Base Kitsap Sexual Assault Prevention and Response program staff members, supported by Kitsap Sexual Assault Center and Naval Hospital Bremerton, held their 'Almost 5K' Color Run, April 26, 2019. The fun run, which attracted several hundred participants, provided an active - and colorful - joint effort in continuing to raise awareness and connect runners, walkers, volunteers, and other members of the community to share the goal of creating a safe and secure environment free of sexual violence and harassment. The Navy has designated April as Sexual Assault Awareness and Prevention Month, (SAAPM), with various events throughout the area taking on proactive visible roles in both the military and civilian communities, including those that call for miles with smiles (Official Navy photo by Douglas H Stutz, Naval Hospital Bremerton Public Affairs).

Marketing to the Military: Starting with Appreciation

May is Military Appreciation Month! This is a time in the US that we celebrate the Military, their sacrifice, and their families. Our team at Refuel has been conducting extensive research studies ...

Read More

2019 Gen Z Explorer Market Research Study

2019 Gen Z Explorer Market Research Study Gen Z. Who are they? What do they represent? How are they different from the previous generation? This comprehensive report provides an in-depth look at their ...

Read More

eMarketer Taps Refuel’s Chief Digital & Development Officer for its New Digital Report on Teens

In eMarketer’s latest report, “Digital Life of US Teens: Teens Text, Snap, Game and View Video, and Their Favorite Device is a Smartphone,” Refuel’s own Tim Gerstmyer, Chief Digital & Development Officer, ...

Read More

2018 College Explorer Market Research Study

2018 College Explorer Market Research Study Looking to find out more about how college students spend their money – you are in the right place. This year's study, the largest and most comprehensive, ...

Read More

FDA - The Real Cost Teen e-Cigarette Prevention

U.S. Food & Drug Administration (FDA) An FDA high school bathroom postering campaign sparking nationwide media coverage In 2014, the FDA launched its first tobacco prevention advertising campaign, "The Real Cost" to educate at-risk ...

Read More

2018 Military Explorer Market Research Study

2018 Military Explorer Market Research Study Marketing to the Military?  We are excited to announce that the 2018 installment of our own Military Explorer™ has just been released!  New, in this year’s study, ...

Read More

Shot of two colleagues shaking hands during a meeting at work

The Hispanic Job Search: Methods, Preferences and Outlook

A growing number of Hispanics means a growing number of Hispanics looking for work. In fact, two in five plan to find jobs in the near future. Which jobs do they favor, and ...

Read More

Happy young Hispanic woman smiles while waiting for a ride in a downtown district. She is holding a smart phone and wearing headphones. She is wearing a backpack and turquoise hoodie.

What’s Hot and What’s Not: A Review of College Students’ Digital Habits in 2017

  This fall, 21.6 million college students headed back to campus and are projected to spend more than $207 annually. Where and how have they been spending as of late? Refuel Agency, a specialist ...

Read More

Happy young woman choosing a red blouse from a shop. Young woman in casuals with backpack checking the quality of blouse she is willing to buy. Happy girl buying new clothes for wardrobe.

Meet The Hispanic Holiday Shopper

  Wish lists and discounts and impulse buys, oh my! The Hispanic consumer has buying habits all their own, and they’re quickly redefining marketing strategies among retailers big and small. But what separates this ...

Read More

Hispanics Spend More Than Other Americans on These 3 Things

  There are a lot of ways you could spend $1.3 trillion. That’s precisely the current spending power of the Hispanic American community. To find out how exactly what hispanics spend on, Refuel, a ...

Read More

Fit to Serve: The Brands Active Duty Depend on to Fuel Their Fitness

Fitness “boot camp” classes seem to have invaded nearly every corner of the earth. (You know it’s popular when the former first lady is hosting her own classes). But there’s a reason the ...

Read More

What a Student Brand Ambassador Program Can Do For Your Brand

The Student Brand Ambassador Program College campuses are tight-knit, communities made up of all different kinds of young people who are all finding themselves. Students are getting involved in clubs, joining different organizations, ...

Read More

Happy young student girl with smartphone

Connecting With College Students in 2017: What Brands Need to Know

College students are famous for being broke. But don’t let the ramen jokes fool you — even though they may not make a lot of money, they spend a ton of it. ...

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Multi-ethnic group of people stand in line to cast their ballot in the November USA elections at a local polling station. Hispanic woman foreground. Other voters in line background. Ballot box.

New Study: Where Do Hispanics Stand On Politics?

The exploding Hispanic population is poised to influence every aspect of American life -- and Hispanic politics is no exception. Considering today’s contentious political environment, this power is not to be underestimated. Views ...

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Portrait of happy parents piggybacking kids outdoors

Your Next Big Opportunity: How to Market to Hispanic Consumers

How do Hispanic consumers view digital content and ads? Do Hispanic consumers prefer ads in Spanish or English? New research from Refuel Agency’s first proprietary Hispanic Explorer consumer research study sheds light on these ...

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Military Power List: Meet the Brands That Active Duty Consumers Love

  The Military market is the most powerful consumer opportunity you probably never heard about. With 6.2 million Military members worldwide, this group’s spending power is enormous. For starters, the average household spends ...

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Refuel Agency Debuts its First Ever Hispanic Research Study

  The 2017 Refuel Agency Hispanic ExplorerTM represents our first in-depth study on this powerful consumer demographic.  With Hispanic purchasing power projected to reach $1.7 trillion in 2020, and a median age of ...

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2017 Hispanic Explorer Market Research Study

2017 Hispanic Explorer Market Research Study For the first time ever, Refuel has expanded its Explorer study series to include the powerful Hispanic market and consumers. This study provides key insights to better ...

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Young woman tossing hair while enjoying the music

Marketing to Teens: It's a Mobile and Social World

In case you haven’t heard, today’s teens -- also known as Gen Z -- are kind of a big deal! These digital natives now represent 22 percent of the U.S. population, and by ...

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A military veteran salutes her American flag.  The patriotic veteran wears a military uniform, and she faces the flag with honor and respect.  The silhouette of the solider is shown against a red, white and blue flag background.  There is a flag patch on the sleeve of the woman's military uniform.

Military Appreciation Month: 4 Reasons These Loyal Consumers Should Be On Your Radar

There is no one more deserving of appreciation than the United States Military. Eighteen years ago, Congress allocated proper recognition for the brave men and women who serve our country by designating May ...

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The Strategic Power of Out-of-Home Media in a Digitally Cluttered World

When it comes to marketing to the Gen Z generation, whether in High School or in College, clients usually lead their inquiry around the College Digital Tactics in our arsenal, in order to ...

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Campus Source In Action!

    VIDEO:  Campus Source Network reaches over 8 Million students on average per month. Find out how Refuel Agency can help your brand reach these college entry-point consumers using our proprietary college out-of-home ...

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Close up of american soldier using laptop

How to Market to Millennial Military Veterans

Where can Advertisers Find Them (and Keep Them)? When looking at the U.S Military Veteran population, there is a vast difference between young, 18-34 Millennial Veterans versus their 35+ Veteran counterparts – especially ...

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2017 Military Explorer Market Research Study

2017 Military Explorer Market Research Study The only large-scale study of the U.S. Active Duty and Veterans examines their media usage habits, digital media consumption, advertising perceptions, shopping patterns, and post active duty ...

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Refuel Agency Hosts Its First Ever Career & Professional Development Workshop with The LAGRANT Foundation (TLF)

SANTA BARBARA, CALIF. (April 6, 2017) – Refuel Agency recently hosted its first Career & Professional Development Workshop with The LAGRANT Foundation to educate students and new professionals from the University of California, Santa ...

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Refuel Agency Military Team Accepts Award for Navy MWR Support

Refuel Agency’s Military Programs Manager, Greg Schober, recently visited the Norfolk Mid-Atlantic region to receive recognition on behalf of Refuel Agency for our sponsorship contributions to the Navy Mid-Atlantic Morale, Welfare & ...

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Alannah Pique

Alannah Pique brings a fresh take to her role at Refuel Agency. She serves as a liaison for multiple Refuel divisions, utilizing her propensity for organization and problem-solving to launch campaigns and ...

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College Millennial vs. Gen-Z Students (A Campus Divided)

Over the last decade, media planners and marketers have been obsessing over how to decode and engage millennial consumers. Now there is a new addition to college student generations, Gen-Z, which is ...

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Procter & Gamble

Procter & Gamble P&G leveraged the College Ad Network™ , to introduce Freshman students to new products sold at participating Walmart locations nationwide. A total of 139 colleges took part in the Refuel/P&G ReadyU™ ...

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AT&T

AT&T AT&T utilized Refuel Agency’s College Ad Network™ (CAN), in an integrated, digital-only campaign to convert college students off their family plans, regardless of carrier, and onto their own individual plans. AT&T offered specific ...

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SATO Vacations

SATO Vacations SATO Vacations leveraged Refuel Agency’s proprietary Military Ad Network™ (MAN), including our Military Email Database and Military Social Media Targeting to raise awareness for its vacation offerings specific to the military ...

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Casio G Shock

Casio G Shock Casio leveraged Refuel Agency’s Out-of-Home Cinema Solutions to promote its G-Shock line of watches during the holiday season. Casio G-Shock’s goal was to produce a lift in their watch ...

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GEICO

GEICO Utilized Refuel Agency’s expertise in the Military market to promote and reinforce auto insurance applicants among active duty military personnel worldwide. Refuel Agency took a 360° approach to promote GEICO’s ‘Proudly Serving the ...

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Red Bull

Red Bull Red Bull capitalized on the Fall final exam season in colleges throughout the southeast, utilizing Refuel’s proprietary College Source™ media network. Red Bull came to Refuel Agency to capitalize on the ...

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Ahold

Ahold Ahold utilized Refuel’s key military relationships to gain new military customers for their Stop and Shop Pharmacies. The Tricare Pharmacy Network announced they would no longer be available for CVS customers so Ahold ...

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Cengage

Cengage Cengage utilized Refuel Agency’s College Club™ proprietary student ambassador platform for a 4-week product purchase/activation and awareness campaign. The leading educational content, technology, and services company for the higher education market, likes to ...

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Purchasing Power

Purchasing Power Purchasing Power leveraged Refuel Agency’s federal government expertise to increase brand awareness and new registrations. Refuel Agency brought Purchasing Power to the forefront of the FedGov consumer market via on-base media ...

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Gillette

Gillette Gillette leveraged the Refuel Local Ad Network™ (LAN), to drive awareness of their Gillette Fusion Shave Gel The company was looking to place the Gillette Fusion brand directly into an environment ...

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PromGirl

PromGirl Also known as the online prom superstore, PromGirl utilizes the College Ad Network™ to boost prom season sales. Year after year, PromGirl chooses Refuel’s proprietary Teen Source™ out-of-home network to ...

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No on Measure Z

No on Measure Z The No on Measure Z Coalition, headquartered in Monterey County, California asked us to spread the word about their cause. Utilizing Refuel’s Local Ad Network™ (LAN), we blanketed ...

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Kiss Nails

Kiss Nails Kiss Nails selected Refuel Agency and its proprietary College Club™ program to drive awareness and trial of its imPRESS Gel Manicure technology products. Refuel recruited, trained and deployed female brand ambassadors (BA’s) ...

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Yelp EAT24

Yelp EAT24 Yelp EAT24 utilized Refuel Agency’s College Club™ proprietary student ambassador platform to introduce and drive awareness of its new order delivery service and mobile app. In order to make ...

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Brita

Brita Brita leveraged the Refuel College Ad Network™ (CAN) to reach and engage college students across California Brita came to Refuel desiring to capitalize on college student’s increasing thirst for purified water in California ...

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Emirates Airlines

Emirates Airlines Emirates Airlines selected Refuel Agency’s Diversity Ad Network ™ (DAN), to reach Indians residing in the U.S. The goal was to encourage brand loyalty and highlight the benefits of the ...

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Bodybuilding.com

Bodybuilding.com Bodybuilding.com leveraged Refuel Agency’s Military Ad Network ™ to promote brand awareness and specialty military discounts through on base out-of-home media, on-site activations, and sampling giveaways. At select bases across the U.S., ...

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Bein Sports

Bein Sports Bein Sports leveraged the Hispanic Ad Network™, to promote and build awareness of the Bein Sports network to the Hispanic community. A comprehensive print campaign utilizing Refuel’s Hispanic News Network™ was developed ...

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Arm & Hammer

Arm & Hammer Arm & Hammer leveraged Refuel Agency’s proprietary on-campus College Ad Network™ to promote its latest Power Pak laundry product. Utilizing Campus Source™, Arm and Hammer’s messaging blanketed residence halls and ...

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U.S. Active Duty Military Consumers: Strong, Powerful, Savvy and Loyal

Refuel Agency is proud to announce its annual Military Explorer study that looks at the U.S. Active Duty segment and examines their media usage, digital media consumption, advertising perceptions, shopping patterns, and ...

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7 Most Effective Media Tactics for Influencing Millennial College Student Voters

What is the best way to reach college student voters when it comes to influencing their vote in upcoming elections?” That is a question that we get a lot at Refuel Agency. ...

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Spotify

Spotify Refuel Agency chosen to drive awareness for Spotify’s premium streaming service and its student discount program utilizing its proprietary College Ad Network™ (CAN) Using Refuel’s digital place-based media at 27 colleges in 16 ...

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LinkedIn, PWC (Price Waterhouse Coopers)

LinkedIn, PWC (Price Waterhouse Coopers) Refuel Agency worked with PWC and Linkedin to produce and execute a Fall career recruitment event held at NYU. Held at NYU’s Kimmel Center, the filled to capacity event ...

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Trojan

Trojan Refuel Agency was asked to spread college millennial awareness of Trojan’s PSA campaign on consensual sex. Through Refuel’s College Ad Network™ (CAN), Trojan print and place-based media ads saturated 24 campuses throughout the ...

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Gen Z is the Heart of the Peer-to-Peer Generation. Is Your Brand Reaching Them the Right Way?

Generation Z teens are growing in buying power by the day. These teens, between the ages of 13-15, are digital natives. This means they are more connected and rely on technology more ...

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NNPA and NAHP Join Forces to Create National Advertising Task Force

NEW YORK, NY SEPTEMBER 30, 2015 – Refuel Agency, a leader in youth, military and multicultural marketing and media placement, along with the National Newspaper Publishers Association (NNPA) and National Association of ...

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Refuel Agency Wins 2015 Summit Creative Award from SIA

Refuel Agency won a Silver Award for our logo redesign in the 2015 Summit International Awards(SIA). For 21 years, SIA has served as a premier showcase of creative excellence in the marketing, ...

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Refuel Agency Wins 2015 American Inhouse Design Award from GDUSA

We're proud of our creative team's recent win in the 2015 American Inhouse Design Awards. Refuel Agency received top honors for our 2015 Media Calendar which serves as a valuable resource to ...

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Refuel Agency Wins 2015 Platinum Hermes Creative Award for College Explorer

Refuel Agency was recently honored with a Platinum Hermes Creative Award for our work on the 2014 College Explorer research study. Now in its 14th year, College Explorer is the only comprehensive study ...

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Jeff Miller

Jeff has been honing his Youth Marketing chops on college campuses, in the snowboard half-pipe, at cutting-edge music festivals / cultural events and on the sands of spring break beaches for 15 ...

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Refuel Agency named a 2015 PROMO Top Shop by Chief Marketer

We're honored to see our experiential team named as one of the top 100 promotional agencies in the country for the 5th straight year in Chief Marketer's 2015 PROMO Top Shops List. The ...

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Refuel Agency Wins MarCom Award for Outstanding Web Design

We’re happy to announce that re:fuel agency has won the Platinum Award in the Web Creativity / Design category at the MarCom Awards for our re-launch of refuelagency.com. The MarCom Awards is ...

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Refuel Agency Wins Award for Best Hispanic Print Advertising Campaign & Execution

We’re honored to be selected as the winner for Top Hispanic Print Advertising Campaign and Execution from Portada for our work with Verizon. Our print campaign with Verizon built a groundswell of interest ...

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Gregory Schober

Greg Schober brings over 5 years of experience with Refuel Agency. Greg began his career with the General Market print team at Refuel.  Here he gained much of the experience and skills ...

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Liz Carmo

Liz Carmo brings over 10 years of experience with Refuel Agency. While an expert in all Refuel’s core markets, she quickly formed a passion for the Military division. Liz has been a ...

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Greg Anthony

If anyone knows Refuel Agency, it’s Greg. With a 20-year tenure, he is considered a media planning/buying expert within all of our core markets. He regularly shares his knowledge and expertise at ...

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Alyssa Meschewski

Alyssa Meschewski has helped maintain Refuel Agency’s key accounts for 8 years. As Director of Account Management, she is integral in campaign management and execution, from concept to completion. Her passion for ...

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Refuel Agency Receives 2014 Hermes Creative Award For College Explorer

We’re thankful to be recipients of the 2014 Hermes Creative Award for our work on the Refuel Agency College Explorer research study. Now in its 14th year, College Explorer is the only ...

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Timothy Gerstmyer

Tim has a 20 year track record of conceiving and implementing innovative digital and multi-platform strategies. At Refuel Agency, he is responsible for developing digital solutions that dynamically and effectively target audiences ...

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Chris Cassino

Chris’s past experience includes the hands-on management of Refuel Agency’s core businesses, including Experiential & Sampling, Out of Home and Newspaper. During his 20 year tenure, he has been instrumental in the ...

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Phil Carroll

He’s an NYU alum that made his way into the marketing world as a “pixel jockey” back in 2001. Since then, he’s been busy designing and overseeing all web-based proofs of performance ...

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Justin Horn

Justin Horn has been with Refuel Agency for three years now. He began working on the data team in 2014 after graduating from Monmouth University. About a year later he was promoted ...

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John Weipz

John is an award winning and versatile media and promotion executive having executed thousands of media and experiential campaign spanning the past two decades.  With expertise crossing from traditional media through the ...

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Derek S. White

Derek White brings more than 25 years of business development and leadership experience to Refuel Agency, as well as a track record of proven success in the niche marketing space. He has ...

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David Silver

His name is David Silver and he was raised in the 90210 zip code – need we say more? Oh, but there’s so many more interesting facts about Silver, as we call ...

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Amazon.com

Amazon.com refuel agency selected to drive the online retailer’s textbooks sales and buybacks and grow “Amazon Student” loyalty programs. During the Fall back-to-school timeframe, refuel agency successfully implemented a college marketing strategy that delivered ...

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Army National Guard

Army National Guard refuel agency created name recognition and an interactive mobile experience for the Army National Guard that reached a multicultural audience across 9 U.S. markets. refuel developed and launched the “Gol Brazil ...

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Colgate

Colgate refuel agency was chosen to drive awareness and purchase intent for their ProClinical toothpaste In order to reach African-American women in an uncluttered environment - focused on looking and feeling good - refuel ...

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T-Mobile

T-Mobile Refuel Agency was selected to promote T-Mobile’s New Year’s promotion in major markets. refuel agency executed a newspaper campaign that achieved mass reach for T-Mobile’s New Year’s promotion among major market consumers living ...

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Disney Interactive

Disney Interactive refuel agency was selected to create a 10,000 square foot dynamic and interactive gaming presence at the industry’s largest tradeshow, E3, held at the Los Angeles Convention Center. refuel agency assembled and ...

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ESPN

ESPN refuel agency partnered with the cable channel to raise awareness for ESPN HS magazine among high-school students To raise awareness and drive traffic to the ESPN HS website, refuel agency utilized high school ...

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FX Networks

FX Networks refuel agency raised awareness and interaction for (4) FX Network shows during the Comic Con Convention refuel agency installed 8-foot tall statues, to represent the 4 FX TV shows, at sidewalk cafes ...

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Spin Master

Spin Master refuel agency was picked to drive sales for Spin Master’s La Dee Da dolls among 6-12 year old girls in the New York market during the launch refuel agency developed and executed ...

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Lenovo

Lenovo refuel agency was selected to promote Lenovo’s “Dream to Do” contest. refuel agency achieved mass reach for Lenovo’s “Dream To Do” contest - which educates Kindergarten through 8th grade students on the possibilities ...

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MAXIM

MAXIM refuel agency embarked on a nationwide campus fitness tour to promote MAXIM Magazine & Body Fortress fitness products The team hit 10 major campuses across the country reaching thousands of students through competitive ...

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Paramount Pictures

Paramount Pictures refuel agency chosen to promote The Dictator refuel agency developed and executed a multi-platform campaign across 15 targeted campuses two weeks prior to the film’s release. Brand ambassadors distributed custom Frat Packs ...

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Axe

Axe refuel agency was picked to promote the launch of AXE’s Buzzed Look Cream refuel agency developed and executed a custom sampling campaign that created a personal connection while placing AXE’s Buzzed Look Cream ...

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Samsung

Samsung refuel agency picked to promote the launch of Galaxy S III refuel agency was picked to promote, and drive sales of, Samsung’s Galaxy S III smartphone among college students. The Agency developed and ...

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Tabasco

Tabasco refuel agency created a sampling opportunity to introduce new TABASCO® pepper sauce flavors to both loyal and potential brand consumers. refuel agency provided consumers with the opportunity to sample select TABASCO® pepper sauce ...

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Dell

Dell - Youth Marketing refuel agency raised awareness and brand affinity among soon-to-be college students while driving teens to enter a video competition at dellsuperprom.com To drive teens to enter the DellSuperProm.com competition, refuel ...

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University of the Rockies

University of the Rockies The University tapped refuel agency to increase school enrollment among multicultural working professionals in the Denver market. To emphasize the University of the Rockies’ commitment to diversity, refuel agency developed ...

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Verizon

Verizon refuel agency raised awareness for Verizon’s career opportunities and hiring events among college, military, Asian, Hispanic and African-American audiences. refuel developed a plan that employed niche market newspapers to successfully deliver Verizon’s messaging ...

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Aeropostale

Aeropostale What Makes You Smile” T-Shirt Campaign In its fourth year, the P.S from Aeropostale “What Makes You Smile?” T-shirt design contest expanded to reach nearly 600 elementary schools (1st – 5th graders) across ...

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Target

Target refuel agency was chosen to promote Target’s acceptance of TRICARE – the health care program for uniformed service members, retirees and their families – to military men and women nationwide. refuel agency developed ...

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Refuel Agency is Recognized by Fort Meade

Our own David Cirinelli recently visited Fort Meade to receive recognition on behalf of re:fuel agency for our sponsorship contributions to their office of Morale, Welfare & Recreation (MWR). We’re proud of the ...

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Refuel Agency Receives GDUSA Award

We're honored to receive an American Inhouse Design Award from Graphic Design USA for the products used to promote our recently launched newspaper information and research site, iheartnewspapers.com. For five decades, Graphic Design ...

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Featured Posts

Show Appreciation this Veterans Day

7 Ways to Show Your Appreciation this Veterans Day Veterans Day holds a special place in my heart. I come from a strong lineage of combat veterans, so I have experienced how much ...

Read More

Offline Spending with Digital Natives

Offline Spending with Digital Natives

Digital Natives Spend More In-Store than Online [Infographic] 2019 College Explorer Market Research Study With the purchasing power of over $260 Billion Dollars, college students possess an enormous portion of discretionary spending throughout the ...

Read More

Is Your Brand Effectively Marketing to College Undergrads?

Surprising Facts About College Consumers You Can’t Afford to Miss [Infographic] 2019 College Explorer™ Market Research Study College students make up an ever-changing consumer community that cannot be ignored. With almost 13 million undergraduate ...

Read More

Naval Base Kitsap Sexual Assault Prevention and Response program staff members, supported by Kitsap Sexual Assault Center and Naval Hospital Bremerton, held their 'Almost 5K' Color Run, April 26, 2019. The fun run, which attracted several hundred participants, provided an active - and colorful - joint effort in continuing to raise awareness and connect runners, walkers, volunteers, and other members of the community to share the goal of creating a safe and secure environment free of sexual violence and harassment. The Navy has designated April as Sexual Assault Awareness and Prevention Month, (SAAPM), with various events throughout the area taking on proactive visible roles in both the military and civilian communities, including those that call for miles with smiles (Official Navy photo by Douglas H Stutz, Naval Hospital Bremerton Public Affairs).

Marketing to the Military: Starting with Appreciation

May is Military Appreciation Month! This is a time in the US that we celebrate the Military, their sacrifice, and their families. Our team at Refuel has been conducting extensive research studies ...

Read More

2019 Gen Z Explorer Market Research Study

2019 Gen Z Explorer Market Research Study Gen Z. Who are they? What do they represent? How are they different from the previous generation? This comprehensive report provides an in-depth look at their ...

Read More

eMarketer Taps Refuel’s Chief Digital & Development Officer for its New Digital Report on Teens

In eMarketer’s latest report, “Digital Life of US Teens: Teens Text, Snap, Game and View Video, and Their Favorite Device is a Smartphone,” Refuel’s own Tim Gerstmyer, Chief Digital & Development Officer, ...

Read More

2018 College Explorer Market Research Study

2018 College Explorer Market Research Study Looking to find out more about how college students spend their money – you are in the right place. This year's study, the largest and most comprehensive, ...

Read More

FDA - The Real Cost Teen e-Cigarette Prevention

U.S. Food & Drug Administration (FDA) An FDA high school bathroom postering campaign sparking nationwide media coverage In 2014, the FDA launched its first tobacco prevention advertising campaign, "The Real Cost" to educate at-risk ...

Read More

2018 Military Explorer Market Research Study

2018 Military Explorer Market Research Study Marketing to the Military?  We are excited to announce that the 2018 installment of our own Military Explorer™ has just been released!  New, in this year’s study, ...

Read More

Shot of two colleagues shaking hands during a meeting at work

The Hispanic Job Search: Methods, Preferences and Outlook

A growing number of Hispanics means a growing number of Hispanics looking for work. In fact, two in five plan to find jobs in the near future. Which jobs do they favor, and ...

Read More

Happy young Hispanic woman smiles while waiting for a ride in a downtown district. She is holding a smart phone and wearing headphones. She is wearing a backpack and turquoise hoodie.

What’s Hot and What’s Not: A Review of College Students’ Digital Habits in 2017

  This fall, 21.6 million college students headed back to campus and are projected to spend more than $207 annually. Where and how have they been spending as of late? Refuel Agency, a specialist ...

Read More

Happy young woman choosing a red blouse from a shop. Young woman in casuals with backpack checking the quality of blouse she is willing to buy. Happy girl buying new clothes for wardrobe.

Meet The Hispanic Holiday Shopper

  Wish lists and discounts and impulse buys, oh my! The Hispanic consumer has buying habits all their own, and they’re quickly redefining marketing strategies among retailers big and small. But what separates this ...

Read More

Hispanics Spend More Than Other Americans on These 3 Things

  There are a lot of ways you could spend $1.3 trillion. That’s precisely the current spending power of the Hispanic American community. To find out how exactly what hispanics spend on, Refuel, a ...

Read More

Fit to Serve: The Brands Active Duty Depend on to Fuel Their Fitness

Fitness “boot camp” classes seem to have invaded nearly every corner of the earth. (You know it’s popular when the former first lady is hosting her own classes). But there’s a reason the ...

Read More

What a Student Brand Ambassador Program Can Do For Your Brand

The Student Brand Ambassador Program College campuses are tight-knit, communities made up of all different kinds of young people who are all finding themselves. Students are getting involved in clubs, joining different organizations, ...

Read More

Happy young student girl with smartphone

Connecting With College Students in 2017: What Brands Need to Know

College students are famous for being broke. But don’t let the ramen jokes fool you — even though they may not make a lot of money, they spend a ton of it. ...

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Multi-ethnic group of people stand in line to cast their ballot in the November USA elections at a local polling station. Hispanic woman foreground. Other voters in line background. Ballot box.

New Study: Where Do Hispanics Stand On Politics?

The exploding Hispanic population is poised to influence every aspect of American life -- and Hispanic politics is no exception. Considering today’s contentious political environment, this power is not to be underestimated. Views ...

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Your Next Big Opportunity: How to Market to Hispanic Consumers

How do Hispanic consumers view digital content and ads? Do Hispanic consumers prefer ads in Spanish or English? New research from Refuel Agency’s first proprietary Hispanic Explorer consumer research study sheds light on these ...

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Military Power List: Meet the Brands That Active Duty Consumers Love

  The Military market is the most powerful consumer opportunity you probably never heard about. With 6.2 million Military members worldwide, this group’s spending power is enormous. For starters, the average household spends ...

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Refuel Agency Debuts its First Ever Hispanic Research Study

  The 2017 Refuel Agency Hispanic ExplorerTM represents our first in-depth study on this powerful consumer demographic.  With Hispanic purchasing power projected to reach $1.7 trillion in 2020, and a median age of ...

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2017 Hispanic Explorer Market Research Study

2017 Hispanic Explorer Market Research Study For the first time ever, Refuel has expanded its Explorer study series to include the powerful Hispanic market and consumers. This study provides key insights to better ...

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Young woman tossing hair while enjoying the music

Marketing to Teens: It's a Mobile and Social World

In case you haven’t heard, today’s teens -- also known as Gen Z -- are kind of a big deal! These digital natives now represent 22 percent of the U.S. population, and by ...

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A military veteran salutes her American flag.  The patriotic veteran wears a military uniform, and she faces the flag with honor and respect.  The silhouette of the solider is shown against a red, white and blue flag background.  There is a flag patch on the sleeve of the woman's military uniform.

Military Appreciation Month: 4 Reasons These Loyal Consumers Should Be On Your Radar

There is no one more deserving of appreciation than the United States Military. Eighteen years ago, Congress allocated proper recognition for the brave men and women who serve our country by designating May ...

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The Strategic Power of Out-of-Home Media in a Digitally Cluttered World

When it comes to marketing to the Gen Z generation, whether in High School or in College, clients usually lead their inquiry around the College Digital Tactics in our arsenal, in order to ...

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Campus Source In Action!

    VIDEO:  Campus Source Network reaches over 8 Million students on average per month. Find out how Refuel Agency can help your brand reach these college entry-point consumers using our proprietary college out-of-home ...

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How to Market to Millennial Military Veterans

Where can Advertisers Find Them (and Keep Them)? When looking at the U.S Military Veteran population, there is a vast difference between young, 18-34 Millennial Veterans versus their 35+ Veteran counterparts – especially ...

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2017 Military Explorer Market Research Study

2017 Military Explorer Market Research Study The only large-scale study of the U.S. Active Duty and Veterans examines their media usage habits, digital media consumption, advertising perceptions, shopping patterns, and post active duty ...

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Refuel Agency Hosts Its First Ever Career & Professional Development Workshop with The LAGRANT Foundation (TLF)

SANTA BARBARA, CALIF. (April 6, 2017) – Refuel Agency recently hosted its first Career & Professional Development Workshop with The LAGRANT Foundation to educate students and new professionals from the University of California, Santa ...

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Refuel Agency Military Team Accepts Award for Navy MWR Support

Refuel Agency’s Military Programs Manager, Greg Schober, recently visited the Norfolk Mid-Atlantic region to receive recognition on behalf of Refuel Agency for our sponsorship contributions to the Navy Mid-Atlantic Morale, Welfare & ...

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Alannah Pique

Alannah Pique brings a fresh take to her role at Refuel Agency. She serves as a liaison for multiple Refuel divisions, utilizing her propensity for organization and problem-solving to launch campaigns and ...

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College Millennial vs. Gen-Z Students (A Campus Divided)

Over the last decade, media planners and marketers have been obsessing over how to decode and engage millennial consumers. Now there is a new addition to college student generations, Gen-Z, which is ...

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Procter & Gamble

Procter & Gamble P&G leveraged the College Ad Network™ , to introduce Freshman students to new products sold at participating Walmart locations nationwide. A total of 139 colleges took part in the Refuel/P&G ReadyU™ ...

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AT&T

AT&T AT&T utilized Refuel Agency’s College Ad Network™ (CAN), in an integrated, digital-only campaign to convert college students off their family plans, regardless of carrier, and onto their own individual plans. AT&T offered specific ...

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SATO Vacations

SATO Vacations SATO Vacations leveraged Refuel Agency’s proprietary Military Ad Network™ (MAN), including our Military Email Database and Military Social Media Targeting to raise awareness for its vacation offerings specific to the military ...

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Casio G Shock

Casio G Shock Casio leveraged Refuel Agency’s Out-of-Home Cinema Solutions to promote its G-Shock line of watches during the holiday season. Casio G-Shock’s goal was to produce a lift in their watch ...

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GEICO

GEICO Utilized Refuel Agency’s expertise in the Military market to promote and reinforce auto insurance applicants among active duty military personnel worldwide. Refuel Agency took a 360° approach to promote GEICO’s ‘Proudly Serving the ...

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Red Bull

Red Bull Red Bull capitalized on the Fall final exam season in colleges throughout the southeast, utilizing Refuel’s proprietary College Source™ media network. Red Bull came to Refuel Agency to capitalize on the ...

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Ahold

Ahold Ahold utilized Refuel’s key military relationships to gain new military customers for their Stop and Shop Pharmacies. The Tricare Pharmacy Network announced they would no longer be available for CVS customers so Ahold ...

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Cengage

Cengage Cengage utilized Refuel Agency’s College Club™ proprietary student ambassador platform for a 4-week product purchase/activation and awareness campaign. The leading educational content, technology, and services company for the higher education market, likes to ...

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Purchasing Power

Purchasing Power Purchasing Power leveraged Refuel Agency’s federal government expertise to increase brand awareness and new registrations. Refuel Agency brought Purchasing Power to the forefront of the FedGov consumer market via on-base media ...

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Gillette

Gillette Gillette leveraged the Refuel Local Ad Network™ (LAN), to drive awareness of their Gillette Fusion Shave Gel The company was looking to place the Gillette Fusion brand directly into an environment ...

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PromGirl

PromGirl Also known as the online prom superstore, PromGirl utilizes the College Ad Network™ to boost prom season sales. Year after year, PromGirl chooses Refuel’s proprietary Teen Source™ out-of-home network to ...

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No on Measure Z

No on Measure Z The No on Measure Z Coalition, headquartered in Monterey County, California asked us to spread the word about their cause. Utilizing Refuel’s Local Ad Network™ (LAN), we blanketed ...

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Kiss Nails

Kiss Nails Kiss Nails selected Refuel Agency and its proprietary College Club™ program to drive awareness and trial of its imPRESS Gel Manicure technology products. Refuel recruited, trained and deployed female brand ambassadors (BA’s) ...

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Yelp EAT24

Yelp EAT24 Yelp EAT24 utilized Refuel Agency’s College Club™ proprietary student ambassador platform to introduce and drive awareness of its new order delivery service and mobile app. In order to make ...

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Brita

Brita Brita leveraged the Refuel College Ad Network™ (CAN) to reach and engage college students across California Brita came to Refuel desiring to capitalize on college student’s increasing thirst for purified water in California ...

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Emirates Airlines

Emirates Airlines Emirates Airlines selected Refuel Agency’s Diversity Ad Network ™ (DAN), to reach Indians residing in the U.S. The goal was to encourage brand loyalty and highlight the benefits of the ...

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Bodybuilding.com

Bodybuilding.com Bodybuilding.com leveraged Refuel Agency’s Military Ad Network ™ to promote brand awareness and specialty military discounts through on base out-of-home media, on-site activations, and sampling giveaways. At select bases across the U.S., ...

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Bein Sports

Bein Sports Bein Sports leveraged the Hispanic Ad Network™, to promote and build awareness of the Bein Sports network to the Hispanic community. A comprehensive print campaign utilizing Refuel’s Hispanic News Network™ was developed ...

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Arm & Hammer

Arm & Hammer Arm & Hammer leveraged Refuel Agency’s proprietary on-campus College Ad Network™ to promote its latest Power Pak laundry product. Utilizing Campus Source™, Arm and Hammer’s messaging blanketed residence halls and ...

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U.S. Active Duty Military Consumers: Strong, Powerful, Savvy and Loyal

Refuel Agency is proud to announce its annual Military Explorer study that looks at the U.S. Active Duty segment and examines their media usage, digital media consumption, advertising perceptions, shopping patterns, and ...

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7 Most Effective Media Tactics for Influencing Millennial College Student Voters

What is the best way to reach college student voters when it comes to influencing their vote in upcoming elections?” That is a question that we get a lot at Refuel Agency. ...

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Spotify

Spotify Refuel Agency chosen to drive awareness for Spotify’s premium streaming service and its student discount program utilizing its proprietary College Ad Network™ (CAN) Using Refuel’s digital place-based media at 27 colleges in 16 ...

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LinkedIn, PWC (Price Waterhouse Coopers)

LinkedIn, PWC (Price Waterhouse Coopers) Refuel Agency worked with PWC and Linkedin to produce and execute a Fall career recruitment event held at NYU. Held at NYU’s Kimmel Center, the filled to capacity event ...

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Trojan

Trojan Refuel Agency was asked to spread college millennial awareness of Trojan’s PSA campaign on consensual sex. Through Refuel’s College Ad Network™ (CAN), Trojan print and place-based media ads saturated 24 campuses throughout the ...

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Gen Z is the Heart of the Peer-to-Peer Generation. Is Your Brand Reaching Them the Right Way?

Generation Z teens are growing in buying power by the day. These teens, between the ages of 13-15, are digital natives. This means they are more connected and rely on technology more ...

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NNPA and NAHP Join Forces to Create National Advertising Task Force

NEW YORK, NY SEPTEMBER 30, 2015 – Refuel Agency, a leader in youth, military and multicultural marketing and media placement, along with the National Newspaper Publishers Association (NNPA) and National Association of ...

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Refuel Agency Wins 2015 Summit Creative Award from SIA

Refuel Agency won a Silver Award for our logo redesign in the 2015 Summit International Awards(SIA). For 21 years, SIA has served as a premier showcase of creative excellence in the marketing, ...

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Refuel Agency Wins 2015 American Inhouse Design Award from GDUSA

We're proud of our creative team's recent win in the 2015 American Inhouse Design Awards. Refuel Agency received top honors for our 2015 Media Calendar which serves as a valuable resource to ...

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Refuel Agency Wins 2015 Platinum Hermes Creative Award for College Explorer

Refuel Agency was recently honored with a Platinum Hermes Creative Award for our work on the 2014 College Explorer research study. Now in its 14th year, College Explorer is the only comprehensive study ...

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Jeff Miller

Jeff has been honing his Youth Marketing chops on college campuses, in the snowboard half-pipe, at cutting-edge music festivals / cultural events and on the sands of spring break beaches for 15 ...

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Refuel Agency named a 2015 PROMO Top Shop by Chief Marketer

We're honored to see our experiential team named as one of the top 100 promotional agencies in the country for the 5th straight year in Chief Marketer's 2015 PROMO Top Shops List. The ...

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Refuel Agency Wins MarCom Award for Outstanding Web Design

We’re happy to announce that re:fuel agency has won the Platinum Award in the Web Creativity / Design category at the MarCom Awards for our re-launch of refuelagency.com. The MarCom Awards is ...

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Refuel Agency Wins Award for Best Hispanic Print Advertising Campaign & Execution

We’re honored to be selected as the winner for Top Hispanic Print Advertising Campaign and Execution from Portada for our work with Verizon. Our print campaign with Verizon built a groundswell of interest ...

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Gregory Schober

Greg Schober brings over 5 years of experience with Refuel Agency. Greg began his career with the General Market print team at Refuel.  Here he gained much of the experience and skills ...

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Liz Carmo

Liz Carmo brings over 10 years of experience with Refuel Agency. While an expert in all Refuel’s core markets, she quickly formed a passion for the Military division. Liz has been a ...

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Greg Anthony

If anyone knows Refuel Agency, it’s Greg. With a 20-year tenure, he is considered a media planning/buying expert within all of our core markets. He regularly shares his knowledge and expertise at ...

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Alyssa Meschewski

Alyssa Meschewski has helped maintain Refuel Agency’s key accounts for 8 years. As Director of Account Management, she is integral in campaign management and execution, from concept to completion. Her passion for ...

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Refuel Agency Receives 2014 Hermes Creative Award For College Explorer

We’re thankful to be recipients of the 2014 Hermes Creative Award for our work on the Refuel Agency College Explorer research study. Now in its 14th year, College Explorer is the only ...

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Timothy Gerstmyer

Tim has a 20 year track record of conceiving and implementing innovative digital and multi-platform strategies. At Refuel Agency, he is responsible for developing digital solutions that dynamically and effectively target audiences ...

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Chris Cassino

Chris’s past experience includes the hands-on management of Refuel Agency’s core businesses, including Experiential & Sampling, Out of Home and Newspaper. During his 20 year tenure, he has been instrumental in the ...

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Phil Carroll

He’s an NYU alum that made his way into the marketing world as a “pixel jockey” back in 2001. Since then, he’s been busy designing and overseeing all web-based proofs of performance ...

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Justin Horn

Justin Horn has been with Refuel Agency for three years now. He began working on the data team in 2014 after graduating from Monmouth University. About a year later he was promoted ...

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John Weipz

John is an award winning and versatile media and promotion executive having executed thousands of media and experiential campaign spanning the past two decades.  With expertise crossing from traditional media through the ...

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Derek S. White

Derek White brings more than 25 years of business development and leadership experience to Refuel Agency, as well as a track record of proven success in the niche marketing space. He has ...

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David Silver

His name is David Silver and he was raised in the 90210 zip code – need we say more? Oh, but there’s so many more interesting facts about Silver, as we call ...

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Amazon.com

Amazon.com refuel agency selected to drive the online retailer’s textbooks sales and buybacks and grow “Amazon Student” loyalty programs. During the Fall back-to-school timeframe, refuel agency successfully implemented a college marketing strategy that delivered ...

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Army National Guard

Army National Guard refuel agency created name recognition and an interactive mobile experience for the Army National Guard that reached a multicultural audience across 9 U.S. markets. refuel developed and launched the “Gol Brazil ...

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Colgate

Colgate refuel agency was chosen to drive awareness and purchase intent for their ProClinical toothpaste In order to reach African-American women in an uncluttered environment - focused on looking and feeling good - refuel ...

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T-Mobile

T-Mobile Refuel Agency was selected to promote T-Mobile’s New Year’s promotion in major markets. refuel agency executed a newspaper campaign that achieved mass reach for T-Mobile’s New Year’s promotion among major market consumers living ...

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Disney Interactive

Disney Interactive refuel agency was selected to create a 10,000 square foot dynamic and interactive gaming presence at the industry’s largest tradeshow, E3, held at the Los Angeles Convention Center. refuel agency assembled and ...

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ESPN

ESPN refuel agency partnered with the cable channel to raise awareness for ESPN HS magazine among high-school students To raise awareness and drive traffic to the ESPN HS website, refuel agency utilized high school ...

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FX Networks

FX Networks refuel agency raised awareness and interaction for (4) FX Network shows during the Comic Con Convention refuel agency installed 8-foot tall statues, to represent the 4 FX TV shows, at sidewalk cafes ...

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Spin Master

Spin Master refuel agency was picked to drive sales for Spin Master’s La Dee Da dolls among 6-12 year old girls in the New York market during the launch refuel agency developed and executed ...

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Lenovo

Lenovo refuel agency was selected to promote Lenovo’s “Dream to Do” contest. refuel agency achieved mass reach for Lenovo’s “Dream To Do” contest - which educates Kindergarten through 8th grade students on the possibilities ...

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MAXIM

MAXIM refuel agency embarked on a nationwide campus fitness tour to promote MAXIM Magazine & Body Fortress fitness products The team hit 10 major campuses across the country reaching thousands of students through competitive ...

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Paramount Pictures

Paramount Pictures refuel agency chosen to promote The Dictator refuel agency developed and executed a multi-platform campaign across 15 targeted campuses two weeks prior to the film’s release. Brand ambassadors distributed custom Frat Packs ...

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Axe

Axe refuel agency was picked to promote the launch of AXE’s Buzzed Look Cream refuel agency developed and executed a custom sampling campaign that created a personal connection while placing AXE’s Buzzed Look Cream ...

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Samsung

Samsung refuel agency picked to promote the launch of Galaxy S III refuel agency was picked to promote, and drive sales of, Samsung’s Galaxy S III smartphone among college students. The Agency developed and ...

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Tabasco

Tabasco refuel agency created a sampling opportunity to introduce new TABASCO® pepper sauce flavors to both loyal and potential brand consumers. refuel agency provided consumers with the opportunity to sample select TABASCO® pepper sauce ...

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Dell

Dell - Youth Marketing refuel agency raised awareness and brand affinity among soon-to-be college students while driving teens to enter a video competition at dellsuperprom.com To drive teens to enter the DellSuperProm.com competition, refuel ...

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University of the Rockies

University of the Rockies The University tapped refuel agency to increase school enrollment among multicultural working professionals in the Denver market. To emphasize the University of the Rockies’ commitment to diversity, refuel agency developed ...

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Verizon

Verizon refuel agency raised awareness for Verizon’s career opportunities and hiring events among college, military, Asian, Hispanic and African-American audiences. refuel developed a plan that employed niche market newspapers to successfully deliver Verizon’s messaging ...

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Aeropostale

Aeropostale What Makes You Smile” T-Shirt Campaign In its fourth year, the P.S from Aeropostale “What Makes You Smile?” T-shirt design contest expanded to reach nearly 600 elementary schools (1st – 5th graders) across ...

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Target

Target refuel agency was chosen to promote Target’s acceptance of TRICARE – the health care program for uniformed service members, retirees and their families – to military men and women nationwide. refuel agency developed ...

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Refuel Agency is Recognized by Fort Meade

Our own David Cirinelli recently visited Fort Meade to receive recognition on behalf of re:fuel agency for our sponsorship contributions to their office of Morale, Welfare & Recreation (MWR). We’re proud of the ...

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Refuel Agency Receives GDUSA Award

We're honored to receive an American Inhouse Design Award from Graphic Design USA for the products used to promote our recently launched newspaper information and research site, iheartnewspapers.com. For five decades, Graphic Design ...

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