African Americans and Hispanics are among the most influential ethnic groups to the marketing world. Both ethnic groups take a huge part of modern consumer goods and there are very particular marketing strategies to appeal to both Hispanics and African American consumers. Taking advantage of multicultural marketing gives you a huge upper-hand in product advertisements. If you’re not considering a diverse audience while you market, you are missing out on an array of opportunities.

Multicultural Marketing: Speak to the Youngest and Fastest Growing Consumer Segment in the U.S

With the multicultural market expected to reach 79.1M by 2020, representing $4.6 trillion in total spending - these are today's, as well as tomorrow's, power consumers. Multicultural youths are the future of the U.S. - growing by over 2.3M every year. Hispanic Marketing and Marketing to African-Americans and other influential ethnic groups, requires a deep understanding of their specific cultures and the roles they play within their daily lives.

Strategic Multicultural Content Alliances

Refuel is the exclusive sales representative for the African American National Newspaper Publishers Association (NNPA) and the National Association of Hispanic Publishers (NAHP). These exclusive partnerships, along with many others, provide tremendous access nationally, regionally and locally.

Request more information or a copy of Refuel’s Proprietary Consumer Research & Tactical Insights

360° Multicultural Advertising Solutions

Refuel reaches millions of multicultural consumers everyday. Our broad range of marketing services effectively surround consumers with targeted, multi-platform advertising messages. Our proprietary digital networks and special sales relationships with over 1500 multicultural publishers give you the efficiencies to reach this powerful audience with one buy.
Click on our award winning programs below to learn more!

Multicultural Broadcast and Out-of-Home Media

Out-of-Home Media, Spot and Local TV and Radio

Print Advertising To targeted Ethnicities

Access to 1400+ Multicultural Newspapers, Magazines, Websites & Social Media Pages

1st Party Multicultural Audience Data

Digital, Social Media, Email and More via our Proprietary 1st Party Data

Multicultural Mobile Marketing

Geo-Fencing and Tracking

Multicultural Digital & Social Media Advertising

Full Suite of Multicultural Targeting Solutions

Custom Multicultural Community Events & Promotions

Custom Events, Promotions and Sampling

Featured Posts
Shot of two colleagues shaking hands during a meeting at work

The Hispanic Job Search: Methods, Preferences and Outlook

A growing number of Hispanics means a growing number of Hispanics looking for work. In fact, two in five plan to find jobs in the near future. Which jobs do they favor, and ...

Read More

Happy young woman choosing a red blouse from a shop. Young woman in casuals with backpack checking the quality of blouse she is willing to buy. Happy girl buying new clothes for wardrobe.

Meet The Hispanic Holiday Shopper

  Wish lists and discounts and impulse buys, oh my! The Hispanic consumer has buying habits all their own, and they’re quickly redefining marketing strategies among retailers big and small. But what separates this ...

Read More

Hispanics Spend More Than Other Americans on These 3 Things

  There are a lot of ways you could spend $1.3 trillion. That’s precisely the current spending power of the Hispanic American community. To find out how exactly what hispanics spend on, Refuel, a ...

Read More

Multi-ethnic group of people stand in line to cast their ballot in the November USA elections at a local polling station. Hispanic woman foreground. Other voters in line background. Ballot box.

New Study: Where Do Hispanics Stand On Politics?

The exploding Hispanic population is poised to influence every aspect of American life -- and Hispanic politics is no exception. Considering today’s contentious political environment, this power is not to be underestimated. Views ...

Read More

Portrait of happy parents piggybacking kids outdoors

Your Next Big Opportunity: How to Market to Hispanic Consumers

How do Hispanic consumers view digital content and ads? Do Hispanic consumers prefer ads in Spanish or English? New research from Refuel Agency’s first proprietary Hispanic Explorer consumer research study sheds light on these ...

Read More

Man in the city street texting on the smartphone, smiling looking at camera.

New Research: 5 Insights to Reach Hispanic Consumers Online

CMOs from virtually every industry are taking notice of the growth prospects that the Hispanic community presents -- At 56.7 million strong, the Hispanic population accounts for 17.6% of U.S. inhabitants and accounts ...

Read More

Refuel Agency Debuts its First Ever Hispanic Research Study

  The 2017 Refuel Agency Hispanic ExplorerTM represents our first in-depth study on this powerful consumer demographic.  With Hispanic purchasing power projected to reach $1.7 trillion in 2020, and a median age of ...

Read More

2017 Hispanic Explorer Market Research Study

2017 Hispanic Explorer Market Research Study For the first time ever, Refuel has expanded its Explorer study series to include the powerful Hispanic market and consumers. This study provides key insights to better ...

Read More

Refuel Agency Hosts Its First Ever Career & Professional Development Workshop with The LAGRANT Foundation (TLF)

SANTA BARBARA, CALIF. (April 6, 2017) – Refuel Agency recently hosted its first Career & Professional Development Workshop with The LAGRANT Foundation to educate students and new professionals from the University of California, Santa ...

Read More

Featured Posts


Gillette Gillette leveraged the Refuel Local Ad Network™ (LAN), to drive awareness of their Gillette Fusion Shave Gel The company was looking to place the Gillette Fusion brand directly into an environment ...

Read More

Emirates Airlines

Emirates Airlines Emirates Airlines selected Refuel Agency’s Diversity Ad Network ™ (DAN), to reach Indians residing in the U.S. The goal was to encourage brand loyalty and highlight the benefits of the ...

Read More

Bein Sports

Bein Sports Bein Sports leveraged the Hispanic Ad Network™, to promote and build awareness of the Bein Sports network to the Hispanic community. A comprehensive print campaign utilizing Refuel’s Hispanic News Network™ was developed ...

Read More

Army National Guard

Army National Guard refuel agency created name recognition and an interactive mobile experience for the Army National Guard that reached a multicultural audience across 9 U.S. markets. refuel developed and launched the “Gol Brazil ...

Read More


Colgate refuel agency was chosen to drive awareness and purchase intent for their ProClinical toothpaste In order to reach African-American women in an uncluttered environment - focused on looking and feeling good - refuel ...

Read More

University of the Rockies

University of the Rockies The University tapped refuel agency to increase school enrollment among multicultural working professionals in the Denver market. To emphasize the University of the Rockies’ commitment to diversity, refuel agency developed ...

Read More


Verizon refuel agency raised awareness for Verizon’s career opportunities and hiring events among college, military, Asian, Hispanic and African-American audiences. refuel developed a plan that employed niche market newspapers to successfully deliver Verizon’s messaging ...

Read More