Military Marketing

We Deliver
Military
Audiences

Authentically and creatively reach the military audience in a way that only Refuel can offer.

The breadth and depth of our tactical offerings are unsurpassed—with custom global media and sponsorship access to 280+ bases, 400+ military publishers, VSOs, and sourced data on 20M uniques—to ensure your military advertising campaign’s success.

We Deliver
Military
Audiences

Refuel your campaignTM

Meet Military Consumers

Authentically and creatively reach the military audience in a way that only Refuel can offer.

The breadth and depth of our tactical offerings are unsurpassed—with custom global media and sponsorship access to 280+ bases, 400+ military publishers, VSOs, and sourced data on 20M uniques—to ensure your military advertising campaign’s success.

Active Duty

1.3 Million

Active Duty

44%

Gen Z

$65.9B

Spending Power

Reserve/ National Guard

1 Million

Reserve/Guard

$111K

Household Income

$53.2B

Spending Power

Active Duty + Reserve Spouses

1 Million

Military Spouses

50%

Married DoD

$51.9B

Spending Power

Military Veterans

19 Million

Veterans (non-retiree)

2.2M

Retirees

$894.6B

Spending Power

MilitaryscapesTM
OOH
print
digital
social media
Events + Experiential

Reach + Engage Military Consumers

  • Military bases are notoriously strict when it comes to advertising on base. With over 35 years of experience and partnerships with over 90% of the local bases, we know how to effectively and authentically reach military audiences while navigating regulations of on-base advertising.
  • We have exclusive relationships both online and on-base to reach active duty, veterans, as well as military spouses and families.
  • Through our in-house research, we have exclusive insights into the military audience and successful military marketing trends.
  • Dedicated marketing managers create a custom 360° campaign designed to drive your message to military audiences globally.

Omnichannel Solutions

Targeted media and promotional tactics to reach and engage military consumers

Militaryscapes™

Refuel Exclusive!
Effective large format media signage in high traffic facilities on 280 Bases

OOH

Custom OOH both on and off base including static, signage, content boards and digital out-of-home networks

Print

Advertise to military audiences in 400+ military print publications including base newspapers and national publications

Digital

Precision targeting through display, native, video, streaming, OTT, email, newsletters, geo fencing, device ID, and paid search

Social

Over 93% of active duty military use social media. We deliver social and community influence for superior engagement.

Events + Experiential

Over 30,000 sampling venues and 3,000 + event opportunities reaching active duty, families, DoD, retirees and veterans

Military Marketing Experts

Watch the video for insights to create successful campaigns that resonate with the unique military market—straight from one of our in-house military marketing experts.

A Few of our Military Success Stories

Our digital and on-base relationships provide the unique ability to create award-winning, high-return military campaigns.

Client: T-Mobile

We utilized the insights and data from our Military Explorer Series™, which found that an overwhelming majority of military audiences took an action after seeing an OOH advertisement on-base, and that half of military audiences purchased a product after seeing a newspaper ad.

Solution: Military Print

69M+
Print
Impressions

1.7M+
Active Military
+ Families

57M
On-base OOH Impressions

Read case study

AHOLD case study

casio case study

Read all Military case studies

SUCCESS STORIES

Learn why top brands and agencies have relied on us for over 30 years to create award winning, high-return campaigns

READ MORE

We Refuel Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants.

We Refuel Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops.

We Refuel Brands

We’ve worked with almost half of all Fortune 500 companies as well as new media giants.

We Refuel Agencies

We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops.

Leverage
Proprietary
Research

Military Marketing Trends

Our in-house research, made up of 100% declared data from over 15,000 sources, is the foundation of our military advertising campaigns and an asset that sets us apart. Our Military Explorer Series ™ research publication provides a combat strategy for consistent growth and return for military advertising campaigns.

We believe that campaign performance is the only thing that matters. Our data-drive expertise is essential in producing the best results, and with 30 years of experience—we know how to deliver this audience.

Proprietary Research | Performance Data | Insights | Efficacy Studies

RESEARCH INTELLIGENCE

Refuel your Campaign™

GET STARTED