Authentically and creatively reach the military audience in a way that only Armed Forces Communications by Refuel can offer.
The breadth and depth of AFC’s tactical offerings are unsurpassed—with custom global media and sponsorship access to 280+ bases, 400+ military publishers, VSOs, and sourced data on 20M uniques—to ensure your military advertising campaign’s success.
Active
Duty
1.3 Million
Active Duty
43%
Gen Z
$68.1B
Spending Power
Reserve/ National Guard
0.8
Reserve/Guard
$134.6K
Household Income
$42.0B
Spending Power
Active Duty + Reserve Spouses
0.9 Million
Military Spouses
50%
Married DoD
$48.2B
Spending Power
Military Veterans
17.9 Million
Veterans (non-retiree)
2.2M
Retirees
$894.6B
Spending Power
The Refuel Advantage
Targeted media and promotional tactics to reach and engage your military consumers
Refuel Exclusive!
Effective large format media signage in high traffic facilities on 280 Bases.
Custom OOH both on and off base including static, signage, content boards and digital out-of-home networks.
Advertise to military audiences in 400+ military print publications including base newspapers and national publications.
Precision targeting through display, native, video, streaming, OTT, email, newsletters, geo fencing, device ID, and paid search.
Over 93% of active duty military use social media. We deliver social and community influence for superior engagement.
Over 30,000 sampling venues and 3,000 + event opportunities reaching active duty, families, DoD, retirees and veterans.
Watch the video for insights to create successful campaigns that resonate with the unique military market—straight from one of our in-house military marketing experts.
Our digital and on-base relationships provide the unique ability to create award-winning, high-return military campaigns.
We utilized the insights and data from our Military Explorer Proprietary Research™, which found that an overwhelming majority of military audiences took an action after seeing an OOH advertisement on-base, and that half of military audiences purchased a product after seeing a newspaper ad.
Solution: Military Print
69M+
Print
Impressions
1.7M+
Active Military
+ Families
57M
On-base OOH Impressions
We’ve worked with almost half of all Fortune 500 companies as well as new media giants.
We’ve worked with most of the top 100 ad agencies, as well as hundreds of boutique and specialty shops.
Our in-house research, made up of 100% declared data from over 15,000 sources, is the foundation of our military advertising campaigns and an asset that sets us apart. Our Military Explorer™ Proprietary Research research publication provides a combat strategy for consistent growth and return for military advertising campaigns.
We believe that campaign performance is the only thing that matters. Our data-drive expertise is essential in producing the best results, and with 35 years of experience—we know how to deliver this audience.
Proprietary Research | Performance Data | Insights | Efficacy Studies
Armed Forces Communications: The Leading Experts in Military Marketing.
