College Explorer Series™
The College Explorer Series™ takes a closer look at the college target market’s unique worldview, lifestyle, and habits – and is a must-have resource for successful marketing campaigns. Our extensive college market research report includes:
- Student Snapshot
- College Decision
- Shopping Trends
- Media Usage
- Technology Usage
- Ad Perceptions

A winning marketing strategy starts with the best market research
For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital college consumer audience. Our peerless research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our strategies successful, and keeps our clients’ campaign performance strong.
About Our College Explorer Series™
The College Explorer™ offers large-scale market research on college students. Our focused study examines the spending habits of college students, digital media consumption, advertising perceptions, shopping patterns, and educational plans.
Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of college students to elicit the most valuable and up-to-date college advertising insights available.

New from the blog

Capturing Gen Z Amidst the TikTok Ban: A Multi-Platform Strategy
The clock is ticking for TikTok. Whether or not the app survives the current scrutiny, one thing is clear: marketers need a backup plan. And

The Power of Presence: How In-School Advertising Resonates with Gen Z
In the dynamic world of marketing, capturing the attention of Generation Z requires innovative approaches that resonate with their unique preferences and lifestyles. One such

Social Media Strategies to Advertise to Gen Z this Holiday Season
As we gear up for the holiday season, brands are presented with a golden opportunity to connect with Generation Z, a demographic known for its