In the dynamic landscape of Gen Z marketing, connecting with this tech-savvy and discerning audience requires innovative strategies. At Refuel Agency, we specialize in reaching and engaging Gen Z consumers,…
Pinpointing the right strategy to market to Gen Z digital natives can feel as fickle as ever-changing TikTok trends. In 2023, Gen Z marketing requires more than just selling a…
Gen Z. The name alone exudes mystery – and anyone ever tasked with reaching this consumer audience may have faced the challenge of crafting campaigns that rise to the standard…
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Black Friday and Cyber Monday (also known as Cyberweek) has been driving consumer behavior for decades and is one of the largest sales peaks of the year for most brands.…
Who is Gen Z? Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this generation…
At Refuel Agency, we’ve been advertising to teens and college students for over 30 years using a combination of data-driven omnichannel solutions and proprietary research. One thing we've learned, when…
There’s simply no denying that the fall season is a make-or-break time of year for many brands for one reason: back-to-school advertising. Kids kindergarten through college-age are heading back to…