3 Key Military Marketing Trends for 2023
We’re in shock, too (where did the year go?!) – but 2023 is right around the corner, and it’s time to start looking ahead and putting your 2023 military marketing…
Veterans Day Marketing: Do Discounts Matter?
With Veterans Day right around the corner, many brands are beginning to strategize their Veterans Day marketing campaigns to the military and veteran community. Veterans Day is a great opportunity…
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[PRESS RELEASE] Refuel Agency and SheerID Join Forces on STRIVE Campaign for the Military
SANTA BARBARA, CA – May 10, 2022 – Refuel Agency and SheerID have long supported the military by enabling companies to run marketing programs that honor and engage with Military,…
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[PRESS RELEASE] Veterans are Employed, Spending, and Active
SANTA BARBARA, CA. April 22, 2022 - A recent survey of Post 9/11 Veterans, ages 21-44, find they outpace the general market in spending power, employment and purchasing. Refuel Agency,…
How to Advertise to Military Families
With an overall buying power of $1.3 trillion, the military audience in the United States is not one that brands should be ignoring. And while we often talk about advertising…
How to Market to Veterans
The military is a very special community, made up of 40 million military personnel and veterans worldwide and wielding $1.2T in spending power. This audience is composed of active duty…
Understanding the Military Audience in their Military Transition to Civilian Life
The military community in the United States is a close-knit one. Data shows that military service members and their families have close ties to the military community—which can make the…