Marketing to Multicultural Consumers this Black Friday? Here’s How
Black Friday and Cyber Monday (also known as Cyberweek) has been driving consumer behavior for decades and is one of the largest sales peaks of the year for most brands.…
The importance of focusing on the Hispanic demographic for your marketing efforts
It’s no secret that brands tend to, by and large, ignore the Hispanic demographic as a potential market for their products. The Hispanic Marketing Council has found that a scant…
Reaching Hispanic Voters in 2022
As we move through the primaries elections to the November 2022 general election (and beyond), we are seeing a major shift in minority group voting numbers. There are now an…
A Look at the Future of Hispanic Marketing
As we near the end of 2021, we wanted to take a few moments to look back at the influences we’ve seen shaping Hispanic marketing, and the trends we’re seeing…
6 Ways to Create Authentic and Engaging Hispanic Advertising Campaigns
The U.S. Hispanic consumer audience is a fast growing and thriving pulse of American culture, boasting 63.6 million consumers with over $1.7 trillion in buying power. But despite this consumer…
101+ Marketing Statistics Every Marketer Should Know in 2021
"Change is the only constant" must have been a phrase first uttered by a marketer. The world of marketing is dynamic and ever-changing, and up-to-date audience data plays an imperative…
How Election 2020 Missed the Mark on Reaching Hispanic Voters
Even amid a global pandemic (or perhaps because of it), American voters turned out in record numbers to vote in the 2020 election. One thing that we can all agree…