![Read more about the article Your Black Friday + Cyber Monday Gen Z Marketing Game Plan [Insights Included]](https://www.refuelagency.com/wp-content/uploads/2022/10/Black-Friday-Gen-Z-768x438.jpg)
Your Black Friday + Cyber Monday Gen Z Marketing Game Plan [Insights Included]
Black Friday and Cyber Monday (also known as Cyberweek) has been driving consumer behavior for decades and is one of the largest sales peaks of the year for most brands.…
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How to Advertise to College Students with Email Marketing [4 Tips]
The college student population in the US is a lucrative target demographic. Young minds across the country are forming their consumer preferences alongside thousands of their peers as they prepare…
4 Top Ways our Studies Show to Win College Consumers
College students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield. Between campus restrictions,…
Meet the New Winners of College Advertising
College students are the beloved entry consumer for brands. These eighteen to twenty-somethings are out on their own for the first time—ready to make buying decisions that could lead to…
5 Reasons Your Brand Should Offer College Student Discounts
College students are an ever-fickle and ever-shifting consumer audience, but they are a vital one for your brand to target. Despite their changing opinions, media preferences, and communication styles, college…
3 Experiential Marketing Tactics for College Campuses
Gen Z college students are a crucial entry-point consumer segment for today’s brands, but making a true impact with this group can be difficult. Between campus restrictions, fragmented media options,…
How to Reach Gen Z This Holiday Season
Who is Gen Z? Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this generation…