Capturing Gen Z Amidst the TikTok Ban: A Multi-Platform Strategy
The clock is ticking for TikTok. Whether or not the app survives the current scrutiny, one thing is clear: marketers need a backup plan. And that plan needs to go…
The Power of Presence: How In-School Advertising Resonates with Gen Z
In the dynamic world of marketing, capturing the attention of Generation Z requires innovative approaches that resonate with their unique preferences and lifestyles. One such avenue is Refuel's groundbreaking in-school…
Social Media Strategies to Advertise to Gen Z this Holiday Season
As we gear up for the holiday season, brands are presented with a golden opportunity to connect with Generation Z, a demographic known for its digital savviness and unique preferences.…
Reaching College Students for Back to Campus Advertising
As the back-to-school season draws near, companies should seize the opportunity to advertise to college students. This demographic commands significant purchasing power and is eager to invest in their education.…
Why You Should Advertise to College Students (+ How to Win Every Time)
College students are some of the most important and lucrative prospects your brand should be considering when looking to expand your marketing strategies -- and we're here to break down…
The Spending Habits of College Students: A Marketer’s Guide
College students in the US are at a pivotal point in their journey as budding individuals. Often still funded by parents (but starting to earn their own incomes), they are…
How to Advertise to Greek Life: Marketing to Sororities and Fraternities On-Campus
College students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating a minefield. Between campus restrictions,…
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