Results
BMW sought to drive awareness and participation in their Domestic Military Program, which offers exclusive savings and benefits to active-duty military and veterans. Leveraging Refuel Agency’s deep understanding of the military market and expertise in influencer marketing, they partnered with professional race car driver and social media influencer Courtney Jane (@courtneyjaneracing). Refuel’s proprietary Military Explorer Series™ identified a strong alignment between BMW’s target audience for this program and Courtney Jane’s engaged fanbase, which includes a significant portion of active-duty military personnel and motorsports enthusiasts.
This strategic partnership allowed BMW to tap into Courtney Jane’s authentic voice and engaged community to effectively promote the Domestic Military Program. Through a dedicated social media post series, Courtney Jane highlighted the program’s exclusive savings, tailored benefits, and hassle-free experience, encouraging her followers to learn more and take advantage of this unique opportunity. The post included a direct call to action, providing a link to BMW’s program page and offering personalized support via email. This data-driven influencer strategy successfully generated awareness and interest in BMW’s Domestic Military Program, demonstrating the power of authentic connections and targeted messaging within the military community.
