Princeton, NJ. January 12, 2024 – Since 2022, Refuel Agency has been the agency of record for National University, successfully providing full funnel support to drive enrollment from the diverse audiences that Refuel serves. Using their advanced skills in precision targeting and audience segmentation, Refuel Agency has been able to connect with standard and non-traditional learners who are looking for flexible and affordable education options from a premier university.
Powered by over three decades of higher education marketing experience, Refuel launched a robust omnichannel media strategy for National, covering both endemic sites and leveraging their proprietary data solutions for precision targeting. The strategic approach and deep analytical prowess provided by Refuel Agency has resulted in up to a 70% decrease in overall conversion costs across all audience targets. As a result, National University, ranked one of the top Regional Universities West by US News & World Report, has extended their AOR partnership with Refuel Agency.
Christina O’Toole, Vice President of Marketing for Refuel Agency, describes how Refuel became the marketing AOR for these higher education campaigns. “Through our unique approach to identifying, reaching and engaging niche audiences, Refuel Agency has been able to develop successful recruitment marketing for universities. We look forward to supporting NU’s goals in 2024 through a full service, full funnel approach—from inquiry to enrollment.”
About Refuel
Refuel Agency is the largest provider of Media + Marketing services for brands and agencies to reach military, teen, college and multicultural audiences. For over 35 years, Refuel has worked with almost half of all Fortune 500 companies, as well as most top 100 agencies and hundreds of boutique agencies, reaching over $2 Billion in total billings. All campaigns are based on Refuel’s audience intelligence and an omni-channel approach that may include digital, mobile, social, video, experiential, out-of-home and print advertising. Refuel Agency is headquartered in Princeton with offices in Santa Barbara, Los Angeles, Miami and New York. For more information, please visit https://www.refuelagency.com.
