Cause issues and marketing have been more pervasive over the past few years. In many ways, 2020 accelerated the already-increasing trend toward cause marketing—and created
As a young and ever-shifting consumer segment, high school students present a moving target for marketers. Just when marketers seem to understand how to reach
The United States military community is a thriving pulse of our country — these are the men and women who dedicate their lives to serving
Today’s college students have grown up in a world saturated with professional marketing, so it takes more than hard sells and marketing tactics to win
Cause marketing was on the rise prior to the pandemic, as consumers increased their expectations for brand transparency, sustainability, fair treatment, and standing up for
At Refuel Agency, we invest in our proprietary research to discover what makes our audiences tick—what their lives are like, how they consume media, what
Gen Z, the generation born between 1997 and 2012, are reshaping the world in their image. Essentially born with a smartphone in their hands, this
“Change is the only constant” must have been a phrase first uttered by a marketer. The world of marketing is dynamic and ever-changing, and up-to-date
This year has certainly put brands of all sizes to the test. Our world has shifted drastically, creating an entirely new marketplace full of Gen
Since the dawn of smartphones, consumer behavior has been irrevocably altered. The powerful machines we all carry in our pockets have transformed us into full-time