The college student population in the US is a lucrative target demographic. Young minds across the country are forming their consumer preferences alongside thousands of
The U.S. Hispanic consumer audience is a fast growing and thriving pulse of American culture, boasting 63.6 million consumers with over $1.7 trillion in buying
As the 2022 election grows closer, political advertisers are optimizing their campaign strategies. At almost 80 million strong, multicultural voters represent a third of constituents in the upcoming
The Black consumer audience in the U.S. is a vital pulse of culture, trendsetting, and innovation—and an important target audience for your brand. But knowing
SANTA BARBARA, CA – May 10, 2022 – Refuel Agency and SheerID have long supported the military by enabling companies to run marketing programs that
As we move through the primaries elections to the November 2022 general election (and beyond), we are seeing a major shift in minority group voting
SANTA BARBARA, CA. April 22, 2022 – A recent survey of Post 9/11 Veterans, ages 21-44, find they outpace the general market in spending power,
You know it as well as we do: Cause marketing has been shaking up the industry. From give-back campaigns to awareness initiatives, cause marketing has
College students are a huge entry-point consumer segment, but creating on campus advertising strategies that reach and influence them at scale can feel like navigating
The face of America is changing—Gen Z is the most multicultural generation to date. Once upon a time, general market marketing campaigns were the norm.