The military consumer knows a thing or two about commitment — and commitment was on full demonstration in the making of an innovative campaign that
The end of the year is rapidly approaching, bringing with it the holiday season and, of course, Giving Tuesday. Giving Tuesday is hitting its 8th
African American consumers are making considerable contributions to the overall market, with $1.2 trillion in overall black spending power. Though Black consumers make up 14%
The under-35 African American community in the US is a vital pulse of American culture with incredible influence and rapidly growing buying power. In 2020,
There’s nothing like a global pandemic to shake up our routines, and Black Friday is certainly looking different this year. Early-morning lines have been replaced
Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, to drive sales, and to improve brand loyalty. We know that customer
Before the COVID-19 crisis, we were already seeing consumers gravitating towards purpose-driven brands (especially among Gen Z consumers). But now, this crisis could potentially enshrine
While cause marketing isn’t new, it is taking the stage in a brand-new way. 2020 is ushering in a new era of marketing, in which
A summer full of uncertainty has come to a close and kids have headed back to school. Well, sort of. While the school year has
With Veterans Day 2020 right around the corner, many brands are beginning to strategize their Veterans Day marketing campaigns to the military community. Veteran Day