Refuel understands the shopping habits of students and their parents / family for the tentpole sales events within the academic calendar.  While Back to School / Back to Campus sales rule the year with these audiences, we also see success with our laser targeting campaign converting sales for other student buying times, such as graduation & holiday shopping.  We will leverage our pinpoint targeting data to engage with precision and use digital and social tactics that we know convert with this entry point audience and their families 

• Expected Results:  Increase product engagement with key audience to drive sales