2024 Marketing Calendar
2024 Marketing Calendar
Every successful advertising campaign boils down to audience, message and timing. To help you prepare for 2024 outreach, we’ve compiled some dates to reach teens, college students, multicultural and military consumers.
Bookmark this as your go-to resource for campaign planning
January 2024
Jan 1: New Year’s Day
Jan 2-8: K-12 Back to School from Winter Break
Jan 2-8: College Back to School
Jan 9: Nat’l Law Enforcement Appreciation Day
Jan 13: Korean American Day
Jan 15: Martin Luther King Day
Lock in last minute campaigns for February's Black History month
February 2024
Feb 10: Chinese New Year
Feb 11: Int’l Day of Women and Girls in Science
Feb 14: Valentine’s Day
Feb 19: Presidents Day
Time to plan veteran outreach for May Military Appreciation Month
March 2024
March: Music in our Schools Month
March: Women’s History Month
Mar 2: Read Across America Day
Mar 2-6: Tean Read Week
Mar 10: Daylight Savings Time Begins
Mar 10: Ramadan Starts
Mar 14: Pi Day
Mar 17: St. Patrick’s Day
Mar 19-April 8: March Madness
Mar 19: First day of Spring
Mar 20-24: Spring Break K-12
Mar 25-28: Spring Break College
Mar 31: Cesar Chavez Day
Mar 31: Easter
Reserve on campus Fall 2024 college outreach (OOH and Ambassador)
April 2024
April: Math Awareness Month
April: Volunteer Month
April 1: April Fool’s Day
April 7: World Health Day
April 8: Ramadan Ends
April 22: Earth Day
Contact Refuel to learn about K-12 Back-to-School Fall 2024 promotions
May 2024
May: Military Appreciation Month
May: Physical Fitness Month
May: Asian American + Pacific Islander Heritage Month
May: Mental Health Awareness Month
May 5: Cinco de Mayo
May 6-10: Teacher Appreciation Week
May 10: Military Spouse Appreciation Day
May 18: Armed Forces Day
May 27: Memorial Day
Book hiring campaigns for July's Hire A Veteran Day
June 2024
May-June: K-12 and College Graduation
June: Pride Month
June 14: Flag Day and U.S. Army 249th Birthday
June 19: Juneteenth
Last chance to grab back-to-school media buys
July 2024
July 4: Independence Day
July 25: National Hire a Veteran Day
Reserve local outreach targeting Hispanics during September's Hispanic Media Month
August 2024
Aug 4: Coast Guard 234th Birthday
Aug 5-Sep 2: K-12 Back to School
Aug 12-Sep 15: College Back to School
Reserve multicultural media for Election Day
September 2024
Sep 2: Labor Day
Sep 15-Oct 15: Hispanic Heritage Month
Sep 18: U.S. Air Force 77th Birthday
Lock in your Cyber Monday media reservations
October 2024
October: National Bullying Prevention Month
Oct 2-4: Rosh Hashana
Oct 11: Yom Kippur
Oct 11: Navy 244th Birthday
Oct 14: Indigenous Peoples’ Day
Oct 27: Navy Day
Oct 28: National First Responders Day
Oct 31: Halloween
Time for last minute media buying around December shopping blitz
November 2024
November: Native American Heritage Month
Nov 3: Daylight Savings Time Ends
Nov 5: Election Day
Nov 10: U.S. Marine Corps 249th Birthday
Nov 11: Veterans’ Day
Nov 20: World Children’s Day
Nov 28: Thanksgiving
Nov 29: Black Friday
Nov 29-Dec 13: Winter Break Begins for Colleges
Set up a College sampling program for Spring 2024
December 2024
Dec 2: Cyber Monday
Dec 3: Giving Tuesday
Dec 7: Pearl Harbor Remembrance Day
Dec 9-16: Winter Break Begins for K-12
Dec 13: National Guard 388th Birthday
Dec 25: Chanukah/Hanukkah (first day)
Dec 25: Christmas Day
Dec 26: Kwanzaa (until Jan 1)
Dec 31: New Year’s Eve