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Dedicated to Teens, College, Military, Multicultural, and Local Marketing Solutions

We are the largest full service marketing and advertising agency dedicated to helping brands reach teens, college students, military personnel, multicultural and local communities across the U.S. We combine our "proprietary consumer research" tactical insights and exclusive partnerships to build and execute media and content strategies that deliver incomparable scale and value with precision.

Next-Generation Media Platforms to Reach a New Generation of Consumer

Our proprietary media platforms offer both online and offline solutions integrating digital, mobile, social media, video, experiential, print and out-of-home (OOH) advertising to effectively reach and influence these audiences.

Request more information or a copy of Refuel’s Proprietary Consumer Research & Tactical Insights

Teen Advertising Network Icon

TEEN MARKETING
Access to 11,000 + schools and over 80,000 youth venues nationwide.

College Advertising Network Icon

COLLEGE MARKETING
Exclusive reach to 21.8M college students on over 3,400 college campuses across the U.S.

Military Advertising Network Icon

MILITARY MARKETING
Strategically target active duty, veteran, military spouses and families on over 280+ military installations

Ethnic Advertising Network Icon

MULTICULTURAL MARKETING
Leverage our exclusive partner relationships to reach Hispanics, African Americans and over 18 other multicultural markets

Local Market Advertising Icon

LOCAL MARKETING
Hyper-local marketing that speaks to each community with endemic messaging and delivery.

Featured Posts

eMarketer Taps Refuel’s Chief Digital & Development Officer for its New Digital Report on Teens

In eMarketer’s latest report, “Digital Life of US Teens: Teens Text, Snap, Game and View Video, and Their Favorite Device is a Smartphone,” Refuel’s own Tim Gerstmyer, Chief Digital & Development Officer, ...

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Shot of two colleagues shaking hands during a meeting at work

The Hispanic Job Search: Methods, Preferences and Outlook

A growing number of Hispanics means a growing number of Hispanics looking for work. In fact, two in five plan to find jobs in the near future. Which jobs do they favor, and ...

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Happy young Hispanic woman smiles while waiting for a ride in a downtown district. She is holding a smart phone and wearing headphones. She is wearing a backpack and turquoise hoodie.

What’s Hot and What’s Not: A Review of College Students’ Digital Habits in 2017

  This fall, 21.6 million college students headed back to campus and are projected to spend more than $207 annually. Where and how have they been spending as of late? Refuel Agency, a specialist ...

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Happy young woman choosing a red blouse from a shop. Young woman in casuals with backpack checking the quality of blouse she is willing to buy. Happy girl buying new clothes for wardrobe.

Meet The Hispanic Holiday Shopper

  Wish lists and discounts and impulse buys, oh my! The Hispanic consumer has buying habits all their own, and they’re quickly redefining marketing strategies among retailers big and small. But what separates this ...

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Hispanics Spend More Than Other Americans on These 3 Things

  There are a lot of ways you could spend $1.3 trillion. That’s precisely the current spending power of the Hispanic American community. To find out how exactly what hispanics spend on, Refuel, a ...

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Fit to Serve: The Brands Active Duty Depend on to Fuel Their Fitness

Fitness “boot camp” classes seem to have invaded nearly every corner of the earth. (You know it’s popular when the former first lady is hosting her own classes). But there’s a reason the ...

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What a Student Brand Ambassador Program Can Do For Your Brand

The Student Brand Ambassador Program College campuses are tight-knit, communities made up of all different kinds of young people who are all finding themselves. Students are getting involved in clubs, joining different organizations, ...

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Happy young student girl with smartphone

Connecting With College Students in 2017: What Brands Need to Know

College students are famous for being broke. But don’t let the ramen jokes fool you — even though they may not make a lot of money, they spend a ton of it. ...

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Multi-ethnic group of people stand in line to cast their ballot in the November USA elections at a local polling station. Hispanic woman foreground. Other voters in line background. Ballot box.

New Study: Where Do Hispanics Stand On Politics?

The exploding Hispanic population is poised to influence every aspect of American life -- and Hispanic politics is no exception. Considering today’s contentious political environment, this power is not to be underestimated. Views ...

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Your Next Big Opportunity: How to Market to Hispanic Consumers

How do Hispanic consumers view digital content and ads? Do Hispanic consumers prefer ads in Spanish or English? New research from Refuel Agency’s first proprietary Hispanic Explorer consumer research study sheds light on these ...

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Man in the city street texting on the smartphone, smiling looking at camera.

New Research: 5 Insights to Reach Hispanic Consumers Online

CMOs from virtually every industry are taking notice of the growth prospects that the Hispanic community presents -- At 56.7 million strong, the Hispanic population accounts for 17.6% of U.S. inhabitants and accounts ...

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Military Power List: Meet the Brands That Active Duty Consumers Love

  The Military market is the most powerful consumer opportunity you probably never heard about. With 6.2 million Military members worldwide, this group’s spending power is enormous. For starters, the average household spends ...

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Refuel Agency Debuts its First Ever Hispanic Research Study

  The 2017 Refuel Agency Hispanic ExplorerTM represents our first in-depth study on this powerful consumer demographic.  With Hispanic purchasing power projected to reach $1.7 trillion in 2020, and a median age of ...

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Young woman tossing hair while enjoying the music

Marketing to Teens: It's a Mobile and Social World

In case you haven’t heard, today’s teens -- also known as Gen Z -- are kind of a big deal! These digital natives now represent 22 percent of the U.S. population, and by ...

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A military veteran salutes her American flag.  The patriotic veteran wears a military uniform, and she faces the flag with honor and respect.  The silhouette of the solider is shown against a red, white and blue flag background.  There is a flag patch on the sleeve of the woman's military uniform.

Military Appreciation Month: 4 Reasons These Loyal Consumers Should Be On Your Radar

There is no one more deserving of appreciation than the United States Military. Eighteen years ago, Congress allocated proper recognition for the brave men and women who serve our country by designating May ...

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The Strategic Power of Out-of-Home Media in a Digitally Cluttered World

When it comes to marketing to the Gen Z generation, whether in High School or in College, clients usually lead their inquiry around the College Digital Tactics in our arsenal, in order to ...

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Campus Source In Action!

    VIDEO:  Campus Source Network reaches over 8 Million students on average per month. Find out how Refuel Agency can help your brand reach these college entry-point consumers using our proprietary college out-of-home ...

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How to Market to Millennial Military Veterans

Where can Advertisers Find Them (and Keep Them)? When looking at the U.S Military Veteran population, there is a vast difference between young, 18-34 Millennial Veterans versus their 35+ Veteran counterparts – especially ...

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Refuel Agency Hosts Its First Ever Career & Professional Development Workshop with The LAGRANT Foundation (TLF)

SANTA BARBARA, CALIF. (April 6, 2017) – Refuel Agency recently hosted its first Career & Professional Development Workshop with The LAGRANT Foundation to educate students and new professionals from the University of California, Santa ...

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Refuel Agency’s Greg Schober Interviewed at Joint Base McGuire-Dix-Lakehurst

It was a historic day at Refuel Agency, as our military expertise merged with our historical know-how!  On location at Joint Base McGuire-Dix-Lakehurst (JB MDL), our own Greg Schober, Refuel Agency’s Military ...

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Refuel Agency NAMES DEREK S. WHITE PRESIDENT & CEO

(NEW YORK, NY) Feb 4, 2014 – re:fuel agency, a leader in Youth, College, Military and Multicultural marketing and media placement, today announced the appointment of Derek White as President and Chief ...

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Featured Posts

FDA - The Real Cost Teen e-Cigarette Prevention

U.S. Food & Drug Administration (FDA) An FDA high school bathroom postering campaign sparking nationwide media coverage In 2014, the FDA launched its first tobacco prevention advertising campaign, "The Real Cost" to educate at-risk ...

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Procter & Gamble

Procter & Gamble P&G leveraged the College Ad Network™ , to introduce Freshman students to new products sold at participating Walmart locations nationwide. A total of 139 colleges took part in the Refuel/P&G ReadyU™ ...

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AT&T

AT&T AT&T utilized Refuel Agency’s College Ad Network™ (CAN), in an integrated, digital-only campaign to convert college students off their family plans, regardless of carrier, and onto their own individual plans. AT&T offered specific ...

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SATO Vacations

SATO Vacations SATO Vacations leveraged Refuel Agency’s proprietary Military Ad Network™ (MAN), including our Military Email Database and Military Social Media Targeting to raise awareness for its vacation offerings specific to the military ...

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Casio G Shock

Casio G Shock Casio leveraged Refuel Agency’s Out-of-Home Cinema Solutions to promote its G-Shock line of watches during the holiday season. Casio G-Shock’s goal was to produce a lift in their watch ...

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GEICO

GEICO Utilized Refuel Agency’s expertise in the Military market to promote and reinforce auto insurance applicants among active duty military personnel worldwide. Refuel Agency took a 360° approach to promote GEICO’s ‘Proudly Serving the ...

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Red Bull

Red Bull Red Bull capitalized on the Fall final exam season in colleges throughout the southeast, utilizing Refuel’s proprietary College Source™ media network. Red Bull came to Refuel Agency to capitalize on the ...

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Ahold

Ahold Ahold utilized Refuel’s key military relationships to gain new military customers for their Stop and Shop Pharmacies. The Tricare Pharmacy Network announced they would no longer be available for CVS customers so Ahold ...

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Cengage

Cengage Cengage utilized Refuel Agency’s College Club™ proprietary student ambassador platform for a 4-week product purchase/activation and awareness campaign. The leading educational content, technology, and services company for the higher education market, likes to ...

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Purchasing Power

Purchasing Power Purchasing Power leveraged Refuel Agency’s federal government expertise to increase brand awareness and new registrations. Refuel Agency brought Purchasing Power to the forefront of the FedGov consumer market via on-base media ...

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Gillette

Gillette Gillette leveraged the Refuel Local Ad Network™ (LAN), to drive awareness of their Gillette Fusion Shave Gel The company was looking to place the Gillette Fusion brand directly into an environment ...

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PromGirl

PromGirl Also known as the online prom superstore, PromGirl utilizes the College Ad Network™ to boost prom season sales. Year after year, PromGirl chooses Refuel’s proprietary Teen Source™ out-of-home network to ...

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No on Measure Z

No on Measure Z The No on Measure Z Coalition, headquartered in Monterey County, California asked us to spread the word about their cause. Utilizing Refuel’s Local Ad Network™ (LAN), we blanketed ...

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Kiss Nails

Kiss Nails Kiss Nails selected Refuel Agency and its proprietary College Club™ program to drive awareness and trial of its imPRESS Gel Manicure technology products. Refuel recruited, trained and deployed female brand ambassadors (BA’s) ...

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Yelp EAT24

Yelp EAT24 Yelp EAT24 utilized Refuel Agency’s College Club™ proprietary student ambassador platform to introduce and drive awareness of its new order delivery service and mobile app. In order to make ...

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Brita

Brita Brita leveraged the Refuel College Ad Network™ (CAN) to reach and engage college students across California Brita came to Refuel desiring to capitalize on college student’s increasing thirst for purified water in California ...

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Emirates Airlines

Emirates Airlines Emirates Airlines selected Refuel Agency’s Diversity Ad Network ™ (DAN), to reach Indians residing in the U.S. The goal was to encourage brand loyalty and highlight the benefits of the ...

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Bodybuilding.com

Bodybuilding.com Bodybuilding.com leveraged Refuel Agency’s Military Ad Network ™ to promote brand awareness and specialty military discounts through on base out-of-home media, on-site activations, and sampling giveaways. At select bases across the U.S., ...

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Bein Sports

Bein Sports Bein Sports leveraged the Hispanic Ad Network™, to promote and build awareness of the Bein Sports network to the Hispanic community. A comprehensive print campaign utilizing Refuel’s Hispanic News Network™ was developed ...

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Arm & Hammer

Arm & Hammer Arm & Hammer leveraged Refuel Agency’s proprietary on-campus College Ad Network™ to promote its latest Power Pak laundry product. Utilizing Campus Source™, Arm and Hammer’s messaging blanketed residence halls and ...

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Spotify

Spotify Refuel Agency chosen to drive awareness for Spotify’s premium streaming service and its student discount program utilizing its proprietary College Ad Network™ (CAN) Using Refuel’s digital place-based media at 27 colleges in 16 ...

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LinkedIn, PWC (Price Waterhouse Coopers)

LinkedIn, PWC (Price Waterhouse Coopers) Refuel Agency worked with PWC and Linkedin to produce and execute a Fall career recruitment event held at NYU. Held at NYU’s Kimmel Center, the filled to capacity event ...

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Trojan

Trojan Refuel Agency was asked to spread college millennial awareness of Trojan’s PSA campaign on consensual sex. Through Refuel’s College Ad Network™ (CAN), Trojan print and place-based media ads saturated 24 campuses throughout the ...

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Amazon.com

Amazon.com refuel agency selected to drive the online retailer’s textbooks sales and buybacks and grow “Amazon Student” loyalty programs. During the Fall back-to-school timeframe, refuel agency successfully implemented a college marketing strategy that delivered ...

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Army National Guard

Army National Guard refuel agency created name recognition and an interactive mobile experience for the Army National Guard that reached a multicultural audience across 9 U.S. markets. refuel developed and launched the “Gol Brazil ...

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Colgate

Colgate refuel agency was chosen to drive awareness and purchase intent for their ProClinical toothpaste In order to reach African-American women in an uncluttered environment - focused on looking and feeling good - refuel ...

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T-Mobile

T-Mobile Refuel Agency was selected to promote T-Mobile’s New Year’s promotion in major markets. refuel agency executed a newspaper campaign that achieved mass reach for T-Mobile’s New Year’s promotion among major market consumers living ...

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Disney Interactive

Disney Interactive refuel agency was selected to create a 10,000 square foot dynamic and interactive gaming presence at the industry’s largest tradeshow, E3, held at the Los Angeles Convention Center. refuel agency assembled and ...

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ESPN

ESPN refuel agency partnered with the cable channel to raise awareness for ESPN HS magazine among high-school students To raise awareness and drive traffic to the ESPN HS website, refuel agency utilized high school ...

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FX Networks

FX Networks refuel agency raised awareness and interaction for (4) FX Network shows during the Comic Con Convention refuel agency installed 8-foot tall statues, to represent the 4 FX TV shows, at sidewalk cafes ...

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Spin Master

Spin Master refuel agency was picked to drive sales for Spin Master’s La Dee Da dolls among 6-12 year old girls in the New York market during the launch refuel agency developed and executed ...

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Lenovo

Lenovo refuel agency was selected to promote Lenovo’s “Dream to Do” contest. refuel agency achieved mass reach for Lenovo’s “Dream To Do” contest - which educates Kindergarten through 8th grade students on the possibilities ...

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MAXIM

MAXIM refuel agency embarked on a nationwide campus fitness tour to promote MAXIM Magazine & Body Fortress fitness products The team hit 10 major campuses across the country reaching thousands of students through competitive ...

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Paramount Pictures

Paramount Pictures refuel agency chosen to promote The Dictator refuel agency developed and executed a multi-platform campaign across 15 targeted campuses two weeks prior to the film’s release. Brand ambassadors distributed custom Frat Packs ...

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Axe

Axe refuel agency was picked to promote the launch of AXE’s Buzzed Look Cream refuel agency developed and executed a custom sampling campaign that created a personal connection while placing AXE’s Buzzed Look Cream ...

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Samsung

Samsung refuel agency picked to promote the launch of Galaxy S III refuel agency was picked to promote, and drive sales of, Samsung’s Galaxy S III smartphone among college students. The Agency developed and ...

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Tabasco

Tabasco refuel agency created a sampling opportunity to introduce new TABASCO® pepper sauce flavors to both loyal and potential brand consumers. refuel agency provided consumers with the opportunity to sample select TABASCO® pepper sauce ...

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Dell

Dell - Youth Marketing refuel agency raised awareness and brand affinity among soon-to-be college students while driving teens to enter a video competition at dellsuperprom.com To drive teens to enter the DellSuperProm.com competition, refuel ...

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University of the Rockies

University of the Rockies The University tapped refuel agency to increase school enrollment among multicultural working professionals in the Denver market. To emphasize the University of the Rockies’ commitment to diversity, refuel agency developed ...

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Verizon

Verizon refuel agency raised awareness for Verizon’s career opportunities and hiring events among college, military, Asian, Hispanic and African-American audiences. refuel developed a plan that employed niche market newspapers to successfully deliver Verizon’s messaging ...

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Aeropostale

Aeropostale What Makes You Smile” T-Shirt Campaign In its fourth year, the P.S from Aeropostale “What Makes You Smile?” T-shirt design contest expanded to reach nearly 600 elementary schools (1st – 5th graders) across ...

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Target

Target refuel agency was chosen to promote Target’s acceptance of TRICARE – the health care program for uniformed service members, retirees and their families – to military men and women nationwide. refuel agency developed ...

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Over 30 Years of Proven Client Success

Over a billion dollars has been invested with Refuel to engage these consumers. We are entrusted regularly by the nation's top advertising agencies to reach our core markets on behalf of their clients. Our portfolio consists of Local, National and Regional brands including nearly half of the Fortune 500. We work with many advertising categories with a strong background in Education, Insurance/Finance, Consumer Package Goods (CPG), Telecom, Healthcare, Political, Entertainment, Gaming, Recruitment, Retail, Quick Serve Restaurants (QSR's), and Automotive, Mobile Applications, Technology, E-Commerce, Fashion, Cause Marketing and more...