Derek S. White

President & CEO

Derek White brings more than 25 years of business development and leadership experience to Refuel Agency, as well as a track record of proven success in the niche marketing space. He has developed and executed hundreds of media, promotional and branding programs for Fortune 1000 companies.

Before life at Refuel Agency, he served as President of Interactive & Media Networks at LodgeNet Interactive Corporation (now Sonifi Solutions) where he spearheaded revenue diversification initiatives for the company and generated more than $300 million annually in revenue.

Prior to LodgeNet, he served as Executive Vice President and General Manager of Alloy, Inc., one of the country’s largest providers of targeted media and marketing services. While at Alloy, Derek served as managing executive responsible for Alloy’s $200 million media and marketing division, overseeing multiple companies and business groups including Alloy Media & Marketing, American Multicultural Marketing, and AMP Agency.

Derek loves to travel (he recently got back from a trip to Crete!) and collect wine from all over the world.