Refuel Agency Hosts Its First Ever Career & Professional Development Workshop with The LAGRANT Foundation (TLF)

Refuel Agency Hosts Its First Ever Career & Professional Development Workshop with The LAGRANT Foundation (TLF)

April 10, 2017

professional development

SANTA BARBARA, CALIF. (April 6, 2017) Refuel Agency recently hosted its first Career & Professional Development Workshop with The LAGRANT Foundation to educate students and new professionals from the University of California, Santa Barbara on the practice of multicultural advertising. The workshop also delved into Refuel Agency’s rich company history and its current strategies used in niche marketing.

Greg Anthony, TLF board member and Refuel Agency executive vice president and national sales manager, discussed the importance and immense need for multicultural advertising in today’s increasingly diverse population. The attendees learned about the different media platforms the agency uses to help clients reach their target audience. Afterwards, attendees participated in a Q&A session with Anthony to discuss the future of multicultural advertising, career development and the importance of a work-life balance.

Refuel Agency Career Development Workshop 2

The workshop offered the attendees an interactive opportunity to learn more about advertising while engaging with a seasoned professional. In addition, students gained insight into life working in niche marketing and how they can pursue a career in the field.

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About The LAGRANT Foundation (TLF)
Since its inception in 1998, The LAGRANT Foundation (TLF) has provided $1.98 million and 372 scholarships to continue its mission to increase the number of ethnic minorities in the fields of advertising, marketing and public relations. With the generous support of its major donors and supporters, TLF provides students with career & professional development workshops, scholarships, internships, entry-level positions and mentors to African American/Black, Alaska Native/Native American, Asian American/Pacific Islander and Hispanic/Latino undergraduate and graduate students.