2017 Military Explorer Market Research Study

2017 Military Explorer Market Research Study

April 17, 2017

military explorer

2017 Military Explorer Market Research Study

The only large-scale study of the U.S. Active Duty and Veterans examines their media usage habits, digital media consumption, advertising perceptions, shopping patterns, and post active duty plans. Reaching this military segment is no simple task, but this report will give you the upper hand in better understanding this powerful and loyal market.


  • Military Demographics
  • Spending Power
  • Media Consumption
  • Digital Media Usage
  • Technology Preferences
  • Brand Loyalty & Purchase Decisions
  • Insurance & Financing Services
  • Military Life
  • Life After the Military
  • Most Effective Military Advertising Tactics

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Take a look at some of the key findings from Military Explorer in the infographic below:

military demographics and marketing information