Gen-Z Digital Explorer Research Study

Gen-Z Digital Explorer Research Study

December 10, 2016

generation z digital explorer

Generation Z Digital Explorer

In its first ever custom Generation Z Digital Explorer study, Refuel Agency explores the digital habits and preferences of teens between the ages of 13-15. Though they are similar, fascinating differences do exist between them and their older teen counterparts (millennial teens). This report dives into these differences while also exploring their perceptions, usage, influence and digital ownership.


  • Digital and Social Media Usage
  • Mobile App Usage
  • Technology Usage and Ownership
  • Purchase Influence
  • Product Purchase Behavior
  • Digital Advertising
  • Media Perceptions
  • Comparisons vs. Millennial Teens

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Take a look at some of the key findings from the Generation Z Digital Explorer in the infographic below: