2017 College Explorer Market Research Study

2017 College Explorer Market Research Study

April 11, 2017

college market

2017 College Explorer Market Research Study

The largest and most comprehensive study on the college market and students of its kind, this year’s must have college resource dives even deeper to provide an unparalleled look into the college student Millennial and Generation Z lifestyles.  The proprietary study explores ways for brands to engage this important, yet illusive, audience, including the media tactics that resonate best and types of advertising, the overall college market, and types messaging that are most effective.


  • College Snapshot
  • Spending Power
  • Post-College Outlook & Expectations
  • Technology Preferences & Usage
  • Brand Loyalty & Purchasing Habits
  • Online Versus Offline Purchases
  • Media Consumption
  • Digital Life
  • Power of Social Influencers
  • Most Effective College Advertising Tactics

Request more information or a copy of Refuel’s Proprietary Consumer Research & Tactical Insights

Take a look at some of the college market key findings from College Explorer in the infographic below:

2017 College Explorer Market Infographic