The College Explorer Series™ takes a closer look at the college target market’s unique worldview, lifestyle, and habits – and is a must-have resource for successful marketing campaigns. Our extensive college market research report includes:
For over 30 years, Refuel Agency has specialized in driving brand ROI in the vital college consumer audience. Our peerless research, strategic vision, and effective media and promotions are what keep our team ahead of the game, makes our strategies successful, and keeps our clients’ campaign performance strong.
The College Explorer™ offers large-scale market research on college students. Our focused study examines the spending habits of college students, digital media consumption, advertising perceptions, shopping patterns, and educational plans.
Using Qualtrics, the most trust enterprise research platform in the world, we gathered data from thousands of college students to elicit the most valuable and up-to-date college advertising insights available.
If you’re marketing to college students and your strategy is built on assumptions about how young people shop, this data will surprise you. Gen Z
College marketing in 2026 looks almost nothing like it did five years ago, and the brands still running legacy playbooks are feeling it in their
Colleges advertising is not a niche budget line. It is access to 44 million consumers who collectively control $347 billion in annual discretionary spending, live