Yelp EAT24 utilized Refuel Agency’s College Club™ proprietary student ambassador platform to introduce and drive awareness of its new order delivery service and mobile app.
In order to make a big splash in the college market, Yelp EAT24 took advantage of our campus ambassador program, Refuel’s college digital and social tactics, our proprietary Campus Source™ network, as well as other out-of-home tactics (transit, guerilla postering, etc.).
From campus tabling activities, sponsored bar nights, and food eating contests, to “no pants” relay races, dorm party socials, and fun hashtags, college student engagement never stopped across the duration of the one month campaign.
Yelp EAT24 easily surpassed its campaign goal of a 20% lift in total number of weekly orders in each campaign market with a whopping 65% average order lift per week, post campaign