refuel agency partnered with the cable channel to raise awareness for ESPN HS magazine among high-school students

ESPN Marketing to High School Students

To raise awareness and drive traffic to the ESPN HS website, refuel agency utilized high school GymBoards for mass reach in 10 geo-targeted markets. GymBoards were strategically placed in communal areas of high school locker rooms where athletes spend a substantial amount of time.

17”x 21” ESPN RISE ads were featured alongside white-boards where coaches and teachers post pertinent information for students, ensuring frequent and sustained viewing.

ESPN RISE successfully delivered their message to 244 high schools, generating more than 4 million total impressions.