Dell – Youth Marketing

refuel agency raised awareness and brand affinity among soon-to-be college students while driving teens to enter a video competition at

To drive teens to enter the competition, refuel agency deployed Teen Source Boards, for mass reach, at 1,250 high schools nationwide during the voting period.

Students were asked to submit videos demonstrating why their school should receive the ultimate prom prize package.

Dell reached close to 1.8M high school students during the campaign and received multiple press pickups for the competition.