refuel agency was selected to promote Lenovo’s “Dream to Do” contest.
refuel agency achieved mass reach for Lenovo’s “Dream To Do” contest – which educates Kindergarten through 8th grade students on the possibilities of what they can do when they grow up – by developing and executing a strategic in-school media and experiential campaign. The winning school was rewarded with a $50K technology makeover.
refuel agency’s place-based media “Source Boards” were utilized at 3,500 schools to promote the Lenovo campaign while an informational packet with a free lesson plan for teachers was sent to each school principal. More than 67 million total impressions were garnered for Lenovo during the two month campaign.