refuel agency partnered with the cable channel to raise awareness for ESPN HS magazine among high-school students
To raise awareness and drive traffic to the ESPN HS website, refuel agency utilized high school GymBoards for mass reach in 10 geo-targeted markets. GymBoards were strategically placed in communal areas of high school locker rooms where athletes spend a substantial amount of time.
17”x 21” ESPN RISE ads were featured alongside white-boards where coaches and teachers post pertinent information for students, ensuring frequent and sustained viewing.
ESPN RISE successfully delivered their message to 244 high schools, generating more than 4 million total impressions.