Arm & Hammer
Arm & Hammer leveraged Refuel Agency’s proprietary on-campus College Ad Network™ to promote its latest Power Pak laundry product.
Utilizing Campus Source™, Arm and Hammer’s messaging blanketed residence halls and dormitory laundry facilities. At 81 colleges across the U.S., 288 Wallboards stressed the brand’s lower priced alternative to the larger known competitor laundry products. Independent pre/post and test/control research by Lieberman Responds and Edison Research, at 6 participating schools, confirmed the overwhelming effectiveness of the college ad campaign.