Brita leveraged the Refuel College Ad Network™ (CAN) to reach and engage college students across California

Brita came to Refuel desiring to capitalize on college student’s increasing thirst for purified water in California as well as highlight the benefits on the environment (vs. drinking from plastic bottles that ends up in landfills and oceans). With their partnership with Steph Curry from the NBA, Brita utilized Refuel’s Campus Source™ out-of-home network to spread the word about the Brita brand and entice students to enter a special promotion with the chance to win $25,000.

The 80 college campus campaign throughout California, was a success with 2/3rds of students stating that they “feel better about the brand after seeing the ad” and more importantly, independent research showed a 23% increase in purchase intent.