refuel agency selected to drive the online retailer’s textbooks sales and buybacks and grow “Amazon Student” loyalty programs.

During the Fall back-to-school timeframe, refuel agency successfully implemented a college marketing strategy that delivered Amazon’s message directly to more than 4.8M students nationwide. The retailer saw a measurable increase in textbook sales, buyback and “Amazon Student” registrations after utilizing campus newspaper and on-campus place-based media tactics including Campus Sourceboards, Campus Kiosks, Campus Voice, College AdRaxs and laundry boards during August and September.