Ahold utilized Refuel’s key military relationships to gain new military customers for their Stop and Shop Pharmacies.
The Tricare Pharmacy Network announced they would no longer be available for CVS customers so Ahold Pharmacy quickly launched a campaign to reach these displaced military consumers who would be looking for a new pharmacy to fill their Tricare prescriptions. Refuel swiftly strategized on an integrated plan with our local military base newspaper partners at 9 bases, located near Ahold Pharmacies, along with digital placements on our proprietary Military Ad Network™ (MAN) and key military platform partners.
“Results have been great! Since December 1st, Tricare scripts have continued to grow across all divisions – at an average weekly rate of 35% across all divisions. We are expecting this growth to continue throughout 2017! ”